Regional Director of EyeCare

General Function

The Regional Director of EyeCare (RDE) delivers to the brand’s doctor strategy through leadership/partnership of doctors, supporting the success of the doctor and retail business. The RDE is responsible for the ongoing assessment of performance, and the continuous development of the doctor, and motivation to ensure retention. The RDE provides oversight to supporting office staff, who work collaboratively with store management to deliver superior quality of care, patient experience, OD and associate engagement, and business results in all locations.

Major Duties & Responsibilities

• Develops & delivers planned office sales and exam plans
• Coaches & develops ODs and Office Staff to build sales, increase exams & improve NPS
• Ensures patient needs are met by setting expectations for prescribing from the chair and transitions to/from LC when eyewear is recommended
• Drives patient flow into medical/surgical channels by coaching ODs on clinical pathways, conversion conversations and appropriate handoffs
• Supports rollout and adoption of new medical/surgical services
• Ensures MODs and AODs are trained on lens option benefits
• Ensures effective use of tools and systems to optimize the patient experience
• Tracks results, analyzes trends & impact of action plans in opportunity offices
• Uses co-planning to ensure ODs & SMMs build collaborative plans to improve care, experience & business results
• Recruits and maintains a pool of candidates for open locations
• Orients new/existing ODs taking new locations; monitors internals through succession planning
• Maximizes doctor coverage to drive business, ensuring right ODs are scheduled at the right times
• Implements OD-based analysis & action plans to improve NPS; coaches behaviors that support improvement
• Identifies & leads problem-solving and action-oriented communication on significant optometric issues
• Supports development of new OD and technician training programs/tools
• Implements policies & guidelines as set by LC
• Supports testing and evaluation of new eye care products, technology & procedures
• Captures ophthalmic vendor contacts with employed & sublease ODs
• Encourages participation in EyeMed group programs & ensures provider standard compliance
• Maintains Medicare/insurance coding & billing guidelines to optimize compliant revenue
• Maintains clinical competency in diagnosis, treatment of ocular pathology & co-management as allowed by state law

Basic Qualifications

• Doctor of Optometry
• 10+ years of experience
• Proven track record of results
• OD mentoring experience
• Demonstrated leadership/management skills
• Knowledge of current Optometric technology & practices
• Strong problem solving & critical thinking skills
• Organization & time management skills
• Knowledge of sound business management practices