Regional Director of Business Development - Hospice
St. Croix Hospice · Brighton, MI · 3 wk ago
Business DevelopmentFull-time
Responsibilities
- Cookbook business development operations including providing direct oversight of the establishment and implementation of business development initiatives.
- Manages CRM and CRM activity for business development team.
- Aids the Director of Patient Services in establishing organizational patient volume projections in the annual budget and in establishing allocations for the marketing department per site location.
- Maintains allocation of resources according to budgetary limitations.
- Conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary patient volume projections.
- Employ marketing and promotional initiatives to achieve budgetary patient volume projections.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Assists in recruitment, selection, orientation, and supporting the business development team.
- Builds and monitors community, customer, payer and patient perceptions of the organization.
- Provides leadership and support to Director of Patient Services in strategic planning including identifying opportunities for additional or improved services to address customer needs and concerns.
- Maintains comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Maintains comprehensive working knowledge in the field of hospice business development and shares information with appropriate organization personnel.
- Develops community resources and assists customers in accessing community resources should services not be provided by organization.
- Maintains and expands customer base by counseling community coordinators in building and maintaining rapport with key consumers and identifying new consumer opportunities.
- Recommends service lines by identifying new service opportunities, and service changes; surveying consumer needs and trends.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or healthcare related field.
- At least one (1) to three (3) years experience in health care business development management, preferably in hospice care operations.
- Demonstrated ability to supervise and direct professional and administrative personnel.
- Ability to aggressively grow business and deal tactfully with customers and the community.
- Knowledge of corporate business management.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
- Ability to pass DHS background study.