Regional Digital Content Creator

Responsibilities

• Create and optimize content for news, events, and topics relevant across Texas
• Publish a range of content including articles, videos, live streams, photos/graphics, breaking news updates, and social media posts
• Coordinate with local teams in Dallas, Houston, and Austin to support audience engagement and brand loyalty
• Optimize content for search engines (SEO) while prioritizing the user experience
• Publish and engage audiences across platforms including Facebook, X (Twitter), Instagram, TikTok, YouTube, and others
• Serve as an additional digital resource for local teams, filling coverage gaps and providing backup during major events
• Work with newsroom teams to ensure speed and accuracy, particularly during breaking news situations
• Participate in editorial meetings as needed
• Collaborate with the Group Content Team and other markets to distribute high-interest stories at scale
• Maintain real-time analytics to inform content decisions and improve performance

Requirements

• Experience developing, optimizing, and publishing digital content, including news, across digital and social platforms
• Strong writing and storytelling skills with excellent copy-editing ability
• Demonstrated news judgment and attention to detail
• Ability to work effectively under tight deadlines in a fast-paced environment
• Proven ability to multitask and prioritize effectively
• Deep expertise in social media platforms and audience engagement
• Proficiency with content management systems, SEO, video publishing, live streaming, and digital analytics tools
• Experience with video and photo editing (Adobe tools a plus)
• Familiarity with the Dallas, Houston, and Austin markets
• Ability to coordinate with contributors across multiple locations

Qualifications

A Bachelor’s degree (BA/BS) in journalism, communications, or a related field is preferred.

Benefits

The pay rate/range for this role is $70,000.00-75,000.00 annually. This role is also eligible for various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.