Regional Admissions Associate

Purpose

The Regional Admissions Associate supports the university's student recruitment efforts within the Dallas-Fort Worth region by working alongside the assigned Admissions Counselor to build relationships, engage prospective students and families, and expand the university's presence throughout the territory.

Essential Functions

• Represent Oklahoma Baptist University at college fairs, church events, high school visits, community events, and recruitment activities throughout the Dallas-Fort Worth region.
• Aid the assigned Admissions Counselor in executing recruitment strategies designed to increase inquiries, applications, campus visits, and enrollment.
• Meet with prospective students and families to share information about OBU's academic programs, student life, admissions process, scholarships, and mission.
• Develop and maintain positive relationships with youth pastors, church leaders, school counselors, homeschool groups, and community influencers within the territory.
• Conduct follow-up communication with prospective students, parents, and key partners through phone calls, text messages, email, and in-person interactions.
• Support yield activities by encouraging admitted students to take next steps toward enrollment and helping them stay connected to OBU.
• Assist with territory-specific events, receptions, information sessions, and recruitment initiatives.
• Serve as a local representative of the university when opportunities arise that require an in-market presence.
• Maintain regular communication with the assigned Admissions Counselor regarding territory activities, student interactions, and relationship development efforts.
• Aid in coordinating travel schedules, recruitment events, and outreach efforts within the territory.
• Support the management of prospective student records and communication efforts within the university's CRM system.
• Complete data entry, event preparation, mailing projects, territory research, and other administrative tasks that support recruitment goals.
• Maintain and distribute admissions and marketing materials throughout the territory.
• Help identify opportunities for new partnerships and outreach initiatives that align with enrollment objectives.
• Compile reports and provide updates regarding recruitment activities, contacts, and territory engagement.
• Aid in campus visit programs and special events when requested.

Required Qualifications

• Knowledge of personal service principles, including marketing strategies, human behavior, and motivation techniques.
• Ability to communicate information clearly and effectively, both orally and in writing.
• Strong interpersonal skills, with the ability to build relationships and motivate prospective students.
• Excellent follow-up and organizational skills to ensure effective communication with internal and external parties.
• Ability to work independently and as part of a team in a fast-paced environment.
• High standards of professionalism, conduct, and appearance.
• Strong analytical and problem-solving skills.
• Knowledge of guest experience, satisfaction and best practices in student recruitment.

Education Required

• Bachelor’s degree.

Preferred

• Degree in marketing, public relations, journalism, or a related field.

Physical Requirements

• Must have sufficient mobility and physical stamina to walk across campus for office visits and campus tours.

Special Requirements

• Must be a member of a local evangelical* Christian church.