Region Sales Manager - East

WHO YOU ARE

You are a commercially minded CPG sales leader who combines strong customer relationships with disciplined business management. You understand regional and independent grocery and natural accounts, know how to turn distribution and promotional opportunities into profitable growth, and are comfortable owning a sizable business.

• You bring sound judgment to pricing, trade investment, forecasting, and joint account planning.
• You use syndicated and customer data to build persuasive selling stories, identify risks early, and focus resources on the opportunities with the greatest impact.
• You understand how to collaborate with sales brokers to set proper expectations, success measures and customer plans. You are able to work with both category merchants and retailer senior leadership.
• You are also a hands-on people leader who enjoys coaching talent and building bench strength. You thrive in a fast-growing environment, collaborate without ego, and create useful structure while staying flexible, practical, and close to the customer.

WHAT YOU BRING

• Strong regional and independent grocery/natural account leadership
• Commercial acumen across revenue, margin, pricing, promotion, and trade investment
• Customer planning, negotiation, forecasting, and execution discipline
• Data-informed storytelling using syndicated, customer, and internal performance data
• People leadership, coaching, and talent-development capability
• Clear communication and effective cross-functional influence
• High ownership, adaptability, and sound judgment in a scaling organization
• Willingness and ability to travel regularly across the assigned region

YOUR EXPERIENCE

• Bachelor’s degree in business, marketing, or a related field, or equivalent practical experience
• 5+ years of progressive CPG sales experience, including direct responsibility for grocery, natural, specialty, or independent retail accounts
• Demonstrated success growing revenue, distribution, and account profitability within an assigned portfolio
• Experience managing or developing sales professionals, or demonstrated readiness to assume formal people leadership
• Strong working knowledge of trade promotion management, forecasting, and customer P&L fundamentals
• Experience with syndicated data platforms such as Circana/IRI or Nielsen and standard CRM, planning, and trade-management tools (Promomash, Vividly, etc.)

LOCATION & TRAVEL

This is a remote, field-based position requiring the employee to reside on the East Coast of the United States to effectively support customers, market activity, and business needs within the region. The position requires up to or more than 50% travel for customer meetings, market visits, trade shows, distributor meetings, and other business needs. The employee may also be required to occasionally travel to headquarters in San Rafael, California for company meetings, events, training, and other business purposes.

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodation may be provided to enable qualified individuals with disabilities to perform these functions.
• This field-based role is performed in a remote-work, customer, and market environment. The employee is regularly required to sit for extended periods, use hands and fingers to operate a computer and standard office equipment, and communicate clearly with internal and external stakeholders.
• The employee may occasionally be required to stand, walk, and lift or move items up to 15 pounds. Specific vision abilities required by this role include close vision for computer work.
• Regular travel is required for customer meetings, market visits, trade shows, distributor meetings, and company events.

COMPENSATION AND BENEFITS

• This full-time role offers a competitive compensation package, including base salary, annual bonus opportunity, equity participation, and comprehensive benefits, including medical, dental, vision, and 401(k) coverage.
• The anticipated annual base salary range for this position is $115,000 – $135,000, plus bonus and equity eligibility. Compensation is determined based on a variety of factors, including a candidate’s professional background, education, certifications, experience, professional licenses, skills, and geographic location.
• We neither ask for nor consider the salary history of applicants in our hiring decisions.
• We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, ancestry, disability, genetic information, medical condition, marital status, reproductive health decisions, military or veteran status, or any other characteristic protected by applicable federal, state, or local law.