Region Business Manager, Implants MIS

About the role

The Region Business Manager, Implants MIS is a frontline sales leader responsible for driving growth, white-space selling, new account acquisition, and targeted competitive conversion within the assigned region, as well as growing existing accounts. This role leads, coaches, and holds the field team accountable to disciplined execution, high activity standards, CRM rigor, pipeline creation, and measurable KPI achievement. The Region Business Manager builds a hunter-oriented culture focused on urgency, ownership, customer demand creation, and consistent execution of territory activation plans to accelerate market share growth.

Responsibilities

• Lead, coach, and develop a high-performing regional sales team with a strong hunter mindset, growth orientation, and ownership culture.
• Recruit, onboard, and retain top field sales talent capable of driving white-space selling, prospecting intensity, and competitive conversion.
• Set clear performance expectations, activity standards, pipeline requirements, and accountability routines for each territory.
• Conduct regular field co-travels and coaching, performance reviews, and development conversations to reinforce execution discipline and close capability gaps.
• Address performance issues quickly and directly, using data, coaching, and structured follow-up to improve outcomes.
• Build a performance-based regional culture grounded in urgency, accountability, activity discipline, and measurable growth.
• Model a hunter mentality by reinforcing proactive prospecting, competitive displacement, and new customer demand creation.
• Create a team environment that values ownership, resilience, high standards, and consistent follow-through.
• Communicate regional priorities clearly and consistently so the team understands where to focus time, effort, and resources.
• Develop and execute regional territory activation plans focused on priority markets, white-space accounts, new customer acquisition, and targeted competitive conversion.
• Develop and execute a regional strategy to grow share of wallet opportunities within existing accounts through pipeline creation, management and coaching.
• Analyze market potential, account opportunity, competitive share, pipeline health, and territory performance to set growth targets and execution priorities.
• Drive disciplined execution of prospecting, cold-calling, account targeting, follow-up cadence, and conversion strategies across the region.
• Inspect CRM activity, pipeline quality, sales funnel movement, win/loss trends, and KPI performance to identify risks and accelerate growth.
• Partner with the sales director, marketing, education, and product teams to align field resources to the highest-potential opportunities.
• Develop a Regional clinical education strategy that utilizes both local and national resources to drive clinical adoption and conversion.
• Support regional events, clinical education follow-up, customer programs, and KOL engagement to maximize sales impact and return on investment.
• Build and maintain strong relationships with target customers, key practices, and regional opinion leaders.
• Engage directly in high-value customer opportunities, competitive displacement efforts, and new account conversion strategies.
• Conduct business reviews and customer meetings that reinforce value, identify growth opportunities, and advance measurable account outcomes.
• Remove field execution barriers, escalate customer or operational issues appropriately, and ensure a consistent, professional customer experience