Recruitment Marketing Manager

Traffic

• Develop and execute test-and-learn recruitment marketing strategies across job boards to improve awareness, engagement, and application conversion.
• Manage recruitment marketing campaigns, including job board sponsorships, search optimization, paid media, retargeting, demand generation, and Google Ads campaigns.

Performance & Job Board Optimization

• Provide day-to-day direction to the Recruitment Marketing Digital Specialist and collaborate with LinkedIn, Indeed, iHire, and other recruitment marketing partners to optimize performance, troubleshoot challenges, and identify growth opportunities.
• Partner with Data & Analytics to measure performance across the candidate funnel, including impressions, clicks, engagement, applications, and qualified candidate generation, and deliver insights that inform recruitment marketing and hiring strategies.

Brand Content & Recruitment Marketing Programs

• Craft compelling job descriptions, support website content, and ensure employer brand alignment across candidate touchpoints.
• Partner with Ops and hospitals to identify and promote local differentiators, culture, career opportunities, and employee experiences that attract top veterinary talent.
• Create and manage content including social media, videos, testimonials, and storytelling assets using Canva.
• Write design briefs and collaborate with Talent Acquisition to create marketing materials that support recruitment events and efforts.
• Maintain employer brand and hospital branding presence on priority job boards.

Cross-Collaboration & Partnership

• Develop trusted partnerships across Talent Acquisition, Operations, Marketing, and hospital leadership teams to align priorities, gather insights, and drive recruitment marketing initiatives forward.
• Effectively communicate project status, results, recommendations, and action plans to stakeholders at all levels of the organization, from frontline managers to senior leaders.
• Lead and manage multiple recruitment marketing projects simultaneously using Asana ensuring deadlines, stakeholder expectations, and business objectives are met.

Qualifications

• Digital Marketing Expertise
• Communication & Stakeholder Management
• Analytical & Data-Driven Mindset
• Entrepreneurial Mindset & Problem Solving
• Creative Content Development (Canva)
• Cross-Functional Leadership
• Project Management
• Recruitment Marketing & Job Board Curiosity or Knowledge