Recruitment Manager
George Mason University · Fairfax, VA · 1 mo ago
Human ResourcesFull-time
About the role
The Recruitment Manager is responsible for leading front-facing prospective student recruitment and yield activities across the Schar School’s full academic portfolio, including undergraduate, graduate, doctoral, and bachelor’s-to-accelerated master’s (BAM) programs.
Responsibilities
- Lead Generation, Outreach & Partnership Development
- Designs and executes top of the funnel recruitment initiatives to increase undergraduate and graduate student leads, applications, enrollments, and coursework participation in Schar School programs with direction from the Senior Director of Enrollment and Marketing;
- Plans, coordinates, and manages Schar School participation at external recruitment activities including graduate fairs, policy conferences, networking events, employer engagement activities, and university-hosted recruitment events;
- Creates and implements campus-based recruitment strategies that engage current undergraduate students in Schar School undergraduate coursework, learning communities, and accelerated master’s programs;
- Cultivates and manages recruitment partnerships with government agencies, nonprofit organizations, policy institutes, employers, military and veteran communities, and international organizations to generate prospective student leads and strengthen enrollment pipelines;
- Buils and maintains relationships with feeder institutions, community colleges, high schools, honors programs, and academic departments to increase awareness of Schar School opportunities and generate prospective student interest;
- Serves on school and campus wide committees as assigned;
- Yield Initiatives
- Designs and implements yield strategies to improve admitted student conversion and enrollment outcomes across Schar School undergraduate and graduate programs with direction from the Senior Director of Enrollment and Marketing;
- Led the planning, coordination, and execution of front-facing admitted student engagement events, including receptions, admitted student days, virtual events, and classroom visit opportunities;
- Organizes and manages Schar School participation in centrally hosted admitted student events while advocating for School-specific recruitment and enrollment priorities;
- Partners with faculty, program directors, admissions teams, alumni, and current students to strengthen recruitment and yield programming that communicates the value of Schar School academic programs and career outcomes;
- Ensures that the front-facing strategy has cohesion with other engagement activities being undertaken in the Schar School and across campus (i.e. emails, orientation campaigns, mailings).
- Data Analysis & Operational Responsibilities
- Evaluates recruitment spending and recruitment lead generation performance/activities to determine return on investment based on enrollment outcomes;
- Manages recruitment budgets, including travel, conferences, events, and partnership activities;
- Manages operational logistics for recruitment events including scheduling, vendor coordination, and attendee engagement activities, collaborating with the Recruitment Marketing Manager for advertising;
- Maintains operational logistics for recruitment events including scheduling, vendor coordination, and attendee engagement activities, collaborating with the Recruitment Marketing Manager for advertising;
- Maintains operational logistics for recruitment events including scheduling, vendor coordination, and attendee engagement activities, collaborating with the Recruitment Marketing Manager for advertising;
- Maintains operational logistics for recruitment events including scheduling, vendor coordination, and attendee engagement activities, collaborating with the Recruitment Marketing Manager for advertising;
- Maintains operational logistics for recruitment events including scheduling, vendor coordination, and attendee engagement activities, collaborating with the Recruitment Marketing Manager for advertising;
- Monitors yield trends, enrollment performance, and conversion metrics and recommend strategic improvements to yield activities;
- Supervises student ambassadors, hourly-wage employees or graduate assistants as assigned;
- Coordinates recruitment travel schedules, event logistics, and operational support activities.
- Administrative Responsibilities
- Cultivates key relationships within the Schar School and campus community including faculty and staff, alumni, current students and student support offices;
- Serves on school and campus wide committees as assigned;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional market and nationally among policy and government-focused audiences;
- Supports schoolwide events that can have recruitment impact in strengthening the school’s visibility in the Washington, D.C. regional