Rebate Manager - Temporary Contract

Job Summary

Supports CooperVision’s US Marketing and Professional Affairs team in the design, development and execution of cross-channel campaigns that engage eye care professionals and contact lens wearers. Primary responsibilities consist of print and digital support for rebate, campaign and website data management and reporting.

Responsibilities

• Rebate Program Development, Execution and Reporting
• Oversee development of overall strategy and new programs every 6 months for national and account specific rebate programs.
• Lead meetings with brand marketing, sales leadership, and corporate accounts to ensure all parties are brought into the values decision process.
• Facilitates program set-up and audit to ensure proper execution of requested programs.
• Makes sure new product launches have patient rebates available at launch.
• Compiles information within the team to ensure that large initiatives like sustainability, optometry giving sight donations, and simply satisfied are implemented into the program.
• Manages print and rebate vendor relationships including continuously seeking to improve the results and pricing.
• Counsels and advises the team on main aspects of during contract negotiations for the vendors.
• Collaborates with the Canadian team to improve aspects of the rebate programs.
• Determines product, price, and distribution plan with print vendor to optimize quality of print as well as continuously improving shipping speed and cost.
• Tracks competitive rebate activity and makes recommendations to optimize CVI rebates.
• Generates and maintains information for senior leadership regarding competitive patient rebate values in order to help them make decisions.
• Collaborates with the Finance team to ensure their forecasting is accurate and includes all relevant information for the prepaid card spend.
• Maintains budget for rebate administration costs and works closely to ensure all spend is accounted for.
• Provides timely communication of national/account specific rebate programs directly to sales, large corporate accounts, customer service and consumer care.
• Collaborates with rebate vendor customer service and CVI customer service/consumer care to do calibrations to ensure that the service provider is up to CVI standards as well as understanding where improvements can be made in our programs to ensure the patient experience is excellent.
• Develops and continuously improves mailing data process to ensure that customers receive the correct rebate pads within the ideal time frame.
• Combines both sales and redemption data to optimize shipping and fulfillment dollars to avoid large amounts of reorders.
• Consolidates campaign and creates reporting dashboard for rebate program with real-time data.
• Data Management and Reporting
• Responsible for data preparation for the purposes of campaign execution.
• Responsible for data management for rebate database.
• Responsible for data cleansing and integrity of the data.
• Consolidates campaign, website data, creates and updates dashboards.
• Reviews and highlights successes and anomalies on a quarterly basis.
• Cross-functional Teamwork
• In conjunction with the broader Marketing team, manages strong working relationships with other functions, including but not limited to: Digital, Sales, Sales Training, Sales Operations, Commercial Operations, Professional Affairs, Finance, Consumer Care, Customer Service, Legal, Regulatory, IT security.
• Collaborates with other groups to identify opportunities to assist in the streamlining marketing initiatives and processes.
• Manages, chooses, and maintains vendor relationships by working to improve processes.
• Serves as a liaison with internal CVI people to get required information.
• Others
• Participates in the annual development of digital objectives.
• Performs other duties related to marketing as required.
• Travel Requirements
• Travel will be required as part of this job – up to 10% of time.

Qualifications

• Familiarity with marketing automation systems (Salesforce Marketing Cloud, Marketo).
• Familiarity with Cvent.
• Strong knowledge of Excel.
• Familiarity with Social Studio.
• Familiarity with large rebate programs and databases (development, execution and management).
• Strong influencing skills – able to work across the commercial organization to achieve goals.
• Proactive, self-motivated with a can-do attitude.
• High level of ownership, accountability, and initiative.
• Excellent communication and interpersonal skills – verbal, written and presentation.
• Ability to multi-task and establish priorities.