Real Estate Manager, Corporate Clubs

About Us

Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of March 31, 2026, Planet Fitness had approximately 21.5 million members and 2,909 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business owners.

Overview

The Real Estate Manager partners with the Sr. Director of Development Corporate Clubs to manage and drive the Company’s market development strategy across an assigned territory. The Manager is responsible for end-to-end site selection and deal execution, including sourcing and evaluating locations, securing approvals, and negotiating lease agreements to support new club growth and relocations.

Responsibilities

• Lead execution of the market development strategy across an assigned territory, ensuring alignment with company growth objectives
• Identify, evaluate, and prioritize sites for new clubs and relocations using demographic analysis, market intelligence, and site visits
• Maintain and continuously update market development plans, ensuring visibility into pipeline opportunities, risks, and competitive activity
• Leverage GIS tools (e.g., Tango) and other analytics platforms to inform site selection and decision-making
• Own the end-to-end deal process from initial site identification through lease execution
• Negotiate Letters of Intent (LOIs) and lease agreements to achieve targeted financial returns and favorable business terms
• Utilize pro forma financial models to evaluate site viability and ensure deals meet required investment criteria
• Prepare and present comprehensive site approval packages to the Real Estate Committee, clearly articulating strategic and financial rationale
• Manage and direct a network of external real estate brokers to ensure a strong pipeline of opportunities
• Develop and maintain relationships with landlords, developers, and key industry partners to source and secure high-quality sites
• Represent the company at industry events (e.g., ICSC, Retail Live) to build relationships and stay informed on market trends
• Partner closely with Design & Construction to ensure lease terms align with build requirements and projects are delivered on time and on budget
• Collaborate with Lease Administration on estoppels, SNDAs, and ongoing landlord-related matters
• Work cross-functionally with internal stakeholders to ensure seamless execution from deal approval through club opening
• Track and manage all active deals within the pipeline, ensuring accurate and timely updates
• Provide regular reporting and insights to leadership on deal status, risks, and opportunities
• Drive accountability and momentum across all stages of the real estate lifecycle

Qualifications

• Willing and able to travel up to 50% of the time, including some nights and weekends
• Valid driving license
• Clean driving record
• Bachelor’s Degree (Business Management or Real Estate preferred) and/or 7+ years of Commercial Real Estate experience, preferably in retail and/or restaurant development
• Detailed understanding of Lease and LOI terms as well as financial modeling and financial performance metrics
• Experience using GIS platforms (e.g., Tango) and analyzing demographic and market data
• Skilled negotiator with the ability to structure and close complex real estate transactions
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, “can-do” attitude!

Perks

• Comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options
• Inclusive time off program (including volunteer time)
• Childcare reimbursement
• Paid parental leave
• Pet care reimbursement
• Tuition reimbursement
• Free Black Card membership
• Learning and development programs
• A whole host of engagement activities
• 401(k) Plan with safe harbor employer matching and an employee stock purchase plan
• Eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance