Ralph Lauren Copywriter

About the Role

The Copywriter, Social & Campaign role is responsible for developing fresh, engaging, and brand-appropriate copy and content strategies that elevate Ralph Lauren's portfolio of brands. This includes supporting Women's Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and Special Projects. The role involves collaborating with concept design and brand marketing leads to develop optimal messaging and execute strategies across all platforms in partnership with design, marketing, social, corporate communications, PR, and other teams.

Responsibilities

• Partner with design, marketing, merchandising, digital design, and creative teams to develop seasonal content strategies across assigned brands to drive business in line with global corporate strategy.
• Write and edit copy for seasonal and global brand campaigns for all owned platforms and channels.
• Work with design teams and brand marketing leads to ensure optimal product messaging and editorial strategies for each campaign.
• Collaborate with marketing and design teams to bring strategies to life across creative.
• Present copy in internal reviews and meetings with senior leadership, ensuring feedback is absorbed and actioned upon.
• Partner with digital copy and product copy teams to ensure consistent messaging.
• Use latest performance metrics to inform content and copy strategy and execution.
• Assist the copy team with support across all Ralph Lauren brands and channels, including Women's & Men's Polo, Collection, Lauren, Fragrance, Home, Accessories, Live Event Publishing, and Special Projects.
• Write internal copy for global messaging documents and external copy for social, print, live events, digital, out-of-home, signage, wholesale, invitations, store windows, film, radio, and more.

Requirements

• Experience in fashion, beauty, editorial, or ad agency environment preferred.
• A personal passion for home interiors and women's design, style, and luxury culture.
• Strong conceptual skills with knowledge of how copy relates to design, graphics, and concept inspiration.
• Excellent communication, organizational, and problem-solving skills, with the ability to function within deadlines while working both independently and as part of a team.
• Ability to represent Ralph Lauren in meetings with stakeholders from across the company.
• Knowledge of luxury and fashion retail.
• Computer literate, with proficiency in standard digital software and social media.
• Must be proficient with AI and prompt building, as well as AI literacy and interest in AI-related trends.
• Ability to work flexible hours, including outside of local time zone as needed.
• Ability to travel as needed.

Schedule

Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in-person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence.