Radio Host / Multimedia Content Creator & Brand Influencer

About the role

Townsquare Media in Odessa/Midland is looking for a content superstar—a storyteller, a connector, a person who knows how to entertain all of the Permian Basin with personality, purpose, and fun. Our market-leading stations include LoneStar 92-3 (Country), B-93 (Rhythm), MIX 97-9 (Hot AC), and K-Bat (Classic Rock).

Responsibilities

As a Radio Host / Digital Content Writer, you’ll play a key role in shaping the daily sound and digital presence of our local stations. You’ll engage audiences across on-air, online, social, and in the community by:

• Hosting live, engaging on-air shows Monday through Friday
• Preparing daily show content that entertains, informs, and connects with the target audience
• Creating and publishing a minimum of two original local articles per day for the station website and mobile app
• Writing and scheduling engaging posts across social platforms including Facebook, Instagram, TikTok, and YouTube
• Connecting with listeners through interviews, live appearances, remotes, and community events
• Representing the station at promotions, live broadcasts, and special programming initiatives
• Producing commercials, video segments, and short-form content for on-air, digital, and social distribution
• Championing the station brand “on the streets” by building authentic community relationships and identifying local business partnerships
• Collaborating with on-air, digital, production, and sales teams to support integrated content and influencer campaign initiatives
• Creating and publishing original video content regularly, including social-first short-form video (Reels, TikTok, YouTube Shorts) and longer-form segments that grow your personal on-screen brand
• Prospecting and developing endorsement and influencer partnerships with local businesses, pitching yourself as a trusted community voice who can authentically promote products and services across on-air, video, and social platforms
• Participating in person in high-visibility community events, client meetings, and business functions as a station ambassador who builds relationships that translate into revenue

Requirements

You’ll bring:

• A big ol’ personality with a love for local radio and its fans
• Proven, active track record creating original written digital content AND video content across social platforms
• Strong on-air presence AND on-camera comfort, with the ability to connect authentically with listeners and viewers across every platform
• Knowledge of basic FCC rules and regulations
• Solid understanding of current events and various formats
• Strong verbal, written, and interpersonal communication skills
• Comfort multitasking, meeting deadlines, and working in a fast-paced environment
• Ability to operate control boards, remote broadcast equipment, and related production tools
• Willingness to quickly learn and become proficient in NexGen and Adobe Audition
• Exceptional public speaking, presentation, and networking skills with the confidence to walk into a business, build a relationship, and close an endorsement deal
• Strong problem-solving skills and the ability to prioritize effectively
• Active video creator with a current, maintained presence on at least one short-form video platform (TikTok, Instagram Reels, YouTube Shorts) and demonstrated comfort on camera
• Entrepreneurial, sales-minded instincts: you think about your personal brand as a business, proactively seek out partnership and endorsement opportunities, and are motivated by revenue tied to your influence
• Experience with or strong interest in influencer marketing, brand endorsements, or sponsored content creation, including the ability to pitch yourself compellingly to local advertisers
• High School Diploma (required)
• Valid driver's license, auto insurance, and vehicle (required)

Benefits

We offer a supportive environment where talent is developed and growth is encouraged, including:

• Competitive salary + bonus program + endorsement revenue opportunities (your influence = your upside)
• 3 weeks PTO + 9 paid holidays
• Medical, Dental, Vision, and Pet Insurance
• 401(k) Retirement Plan
• Company-provided laptop
• Casual, high-energy work environment
• Opportunities for upward mobility within a growing media organization
• Company discounts
• Volunteer Time Off—give back to your community