QUICK START

About the Project

Stepfive developed the packaging design for Quick Start, a new oatmeal porridge range that revitalized the product’s presence in Dutch supermarkets. The project focused on creating a solution that is both practical and stylish, supporting the brand’s comeback and repositioning oatmeal porridge as a quick, healthy meal option.

Packaging Design

• Innovative 28-gram tub designed for convenience: perfect for a quick meal and easy to take on the go.
• Practical shape allows the porridge to be eaten straight from the packaging, ideal for busy, on-the-move moments.
• Fresh, natural aesthetic with light colors and a dynamic layout that visually communicates the tagline, “Tasty and full of energy!”.
• Design reinforces functionality while strengthening the Quick Start brand identity.

Brand Activation & Campaign

Stepfive extended the packaging design across all communication touchpoints to support the launch of Quick Start in the Dutch market. The integrated campaign included:

• Packaging Alignment: Consistent look and feel across print advertisements and digital assets to ensure strong brand recognition.
• Fresh and Energetic Visuals: Design emphasized the product’s natural and energetic message, appealing to health-conscious consumers.
• Seamless integration of visual elements with the product’s functionality to enhance its market appeal.

The campaign established a clear, consistent brand message, reinforcing Quick Start’s positioning as a quick and healthy meal option.