Quality Assurance Associate Manager, Growth Marketing Operations

We are seeking a QA Associate Manager to join our Growth Marketing Operations (GROMO) team. This role is ideal for someone with a strong background in marketing campaign testing and quality assurance, with expertise in audience segmentation, personalization logic, and campaign execution validation. You will work closely with marketing, CRM, and data teams to ensure flawless campaign execution and identify potential issues before launch.

Responsibilities

• Develop and execute comprehensive test plans for marketing campaigns and audience segmentation logic.
• Validate dynamic content, personalization rules, event triggers, and data accuracy before deployment.
• Identify, document, and track issues related to segmentation mismatches, automation logic, and campaign execution failures.
• Apply a mix of manual, exploratory, and repeatable validation methods based on campaign complexity, risk, and timeline.
• Use AI-assisted workflows to accelerate pre-launch checks, spot inconsistencies, and improve test coverage while maintaining human review and final QA accountability.
• Investigate live campaign issues using platform logs, segmentation reports, and campaign performance data.
• Collaborate with marketing operations, CRM, and data teams to troubleshoot campaign execution errors.
• Validate webhook integrations, API connections, and cross-channel marketing triggers.
• Surface recurring failure patterns and recommend practical guardrails, checklists, or workflow changes to reduce repeat issues.
• Ensure audience segmentation accuracy and data integrity before deployment using SQL or marketing analytics tools.
• Validate tracking parameters (UTMs, attribution tags) to ensure correct campaign performance reporting.
• Develop QA checklists, testing procedures, and best practices for marketing campaign validation.
• Document troubleshooting steps and campaign QA methodologies to improve team efficiency.
• Provide recommendations to enhance workflow efficiency, audience segmentation, and testing approaches.
• Monitor campaign quality signals after launch and use findings to improve future test strategies and defect prevention.
• Partner with teammates to trial more automated or AI-supported approaches to campaign QA, anomaly detection, and data validation.

Requirements

• Bachelor's degree in Computer Science, Computer Engineering, or related field of study.
• 2+ years of experience in QA, marketing operations, or CRM platform testing.
• 2+ years of hands-on experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud).
• 2+ years of experience with email, SMS, push, and in-app messaging campaigns.
• Familiarity with segmentation logic, audience targeting, and personalization strategies.
• Ability to analyze campaign performance data using Google Sheets, Looker, or Mode Analytics.
• Excellent debugging and troubleshooting skills, particularly in diagnosing segmentation and campaign execution issues.
• Experience working cross-functionally with marketing, CRM, and analytics teams.
• Demonstrated curiosity about AI and automation, with the ability to use emerging tools thoughtfully to improve QA workflows.

Preferred Qualifications

• Basic SQL skills to analyze campaign data and investigate segmentation issues.
• Experience using Postman, Retool, or similar API testing tools for troubleshooting integrations.
• Familiarity with QA automation tools or scripting languages (Python or JavaScript) for efficiency improvements.
• Understanding of direct mail QA processes and print vendor integrations.
• Knowledge of email deliverability best practices, sender reputation management, and campaign performance monitoring.
• Experience in fast-paced, agile marketing environments with rapid iteration cycles.
• Experience experimenting with AI tools, prompt-based workflows, or automation assistants in a marketing, operations, or QA context.
• Familiarity with human-in-the-loop QA approaches, where AI helps accelerate validation but humans remain responsible for judgment, escalation, and release readiness.

Schedule

This is a hybrid role based in the San Francisco office. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Help with gender-affirming care, family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Traditional or Roth 401k retirement plan options with a 2% company match.
• Discounted company stock through our ESPP with easy payroll deductions.
• Dog-friendly workplace program in the San Francisco office.

Pay

Compensation Range: $121,000 - $167,000