Public Sector Product Marketing Manager

Key Responsibilities

• Craft compelling messaging that resonates with IT professionals and decision-makers in the public sector.
• Align product value propositions with public sector needs and compliance requirements.
• Create and manage marketing assets including web content, collateral, presentations, and sales enablement tools.
• Support campaign visuals and messaging with high-impact creative in partnership with creative team.
• Conduct competitive and market research and gather customer insights.
• Provide feedback to product and marketing teams to refine strategy and messaging.
• Equip sales teams with tools, training, and messaging tailored to public sector buyers.
• Support sales processes, sales plays and public sector procurement processes.
• Develop and execute go-to-market strategies tailored to public sector segments.
• Partner with campaigns team to launch campaigns across digital, paid media, PR, social, and events.
• Partner with product, corporate marketing, sales, and demand generation teams.
• Ensure consistent messaging and seamless execution across channels.
• Define KPIs and analyze marketing performance.
• Use data-driven insights to optimize future initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s or MBA preferred.
• 5–7 years of experience in product marketing, with at least 2 years focused on public sector.
• Strong understanding of SaaS, cloud infrastructure, or IT management solutions.
• Excellent communication, storytelling, and project management skills.
• Experience working in cross-functional teams and fast-paced environments.