Public Relations Manager

About the role

The Public Relations Manager supports the Director of Public Relations by developing and managing key fashion and print/online editorial relationships that align with vineyard vines' vision and business objectives.

Responsibilities

• Work in partnership with the Director of Public Relations to drive fashion editorial coverage in print and online
• Build and foster strong relationships with the media on national and regional levels
• Develop and execute press strategies for seasonal feature stories, special events and company projects in addition to product focuses
• Oversee all vineyard vines sample requests for National & Regional Print and Digital titles
• Collaborate with agency and internal teams to plan and execute brand, editor and influencer events
• Manage, develop and maximize the potential of the PR team
• Partner with advertising and marketing, wholesale and retail areas to support communication alignment and ensure consistency of messages
• Coverage of all vineyard vines sample requests for National & Regional Print and Digital titles
• Manage and coordinate press and influencer events and collection previews in regard to press and influencer attendance, correspondence and invitations
• Lead seasonal product walkthrough with editors, identify editorial trends and competitive market information and relate pertinent feedback to key partners
• Support licensee and collaboration partners for seasonal press presentations and/or product launches
• Track relevant departmental budget expenses

Requirements

5+ years of PR or agency experience
Robust network of media and editorial relationships within the fashion, apparel and lifestyle industry
Able to work on competing priorities at the same time
Able to work with different teams and personalities, and find ways to compromise and do what's best for the business.
Excellent communication skills and innovative strategist
Proficient in Google suite (Excel, Slides, Word)
Strong attention to detail
Natural eye for fashion and style
Ability to make decisions based both on "art and science"
Comfortable with a fast-paced environment and able to be nimble

Qualifications

Every Day Will Feel This Good Because We have a fun-spirited entrepreneurial culture filled with truly "good" people
We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
We have an onsite gym as well as health & financial wellness programs to keep you active
We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar

Skills

Natural eye for fashion and style
Ability to make decisions based both on "art and science"
Comfortable with a fast-paced environment and able to be nimble

Benefits

We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
We have an onsite gym as well as health & financial wellness programs to keep you active
We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar

Pay

Competitive salary package

Schedule

Flexible schedule