Public Relations Manager

About the role

As a PR Manager on the Marketing team in our New York City office, you’ll play a vital role in building and amplifying our external message, owning a pipeline of news, articulating our message clearly, earning accolades, supporting executive speaking engagements, and more. You’ll be a strategic bridge between our technology and compelling media narratives that drive brand authority and trust, ultimately owning an ‘always-on’ PR program for our U.S. market.

Requirements

• 4+ years of experience in public relations, ideally with a mix of in-house and agency experience.
• Knowledge of adtech basics and the media landscape that covers it.
• Strong writing acumen and ability to translate complex topics into simple language for advertisers, publishers, partners, and reporters.
• Comfortable working cross-functionally and globally in a fast-paced, high-growth environment.
• Excellent project management and organization skills with an eye for detail.
• Data-driven mindset, ability to produce results and show tangible metrics.

Nice-to-have

• Existing connections within adtech or business publications relevant to our business.
• Familiarity with newer, influencer-driven outlets like podcasts and Substacks within the adtech industry.
• Knowledge of how generative AI tools can aid in PR processes.

Responsibilities

• Collaborate internally with product marketing, account managers, and sellers to identify and introduce impactful stories to the market, including product launches, client wins, and leveraging internal data for trade and mainstream publications.
• Coordinate and facilitate executive press interviews.
• Create key PR assets like press releases, pitches, media briefings, coverage reports, and analyses with language that resonates for our audiences.
• Become an expert on our offerings and data, constantly thinking of new ways to tell stories that drive PR results.
• Support global launches, collaborating with regional teams to source relevant context to inform the U.S. PR narrative.
• Partner with social media, content, and creative teams to amplify earned coverage across channels.
• Submit for industry awards and speaking opportunities, keeping updated on new opportunities and working with internal teams to source information and earn opportunities.
• Maintain and update media lists, coverage trackers, press room, and reporting dashboards.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social, delivering measurable outcomes at scale. We work with thousands of advertisers on our powerful ad platform, reaching approximately 600 million daily active users across some of the best publishers in the world, including NBC News, Yahoo, and OEMs like Samsung and Xiaomi.

Benefits

• Comprehensive health, dental, and vision insurance.
• 401(k) matching.
• Pre-tax commuter benefits.
• Fully stocked kitchen.
• Hybrid work schedule with 3 days in-office and flexibility to come in more often.
• Paid parental leave.
• Flexible PTO.
• Discretionary bonus and equity.

Pay

Base salary pay range: $100,000 USD – $116,000 USD. The pay offered may vary depending on location, job-related knowledge, skills, and experience. Additional perks may include a discretionary bonus, equity, and more.