Public Relations Manager

Accountabilities

• Develop and execute a global PR strategy and communications calendar covering product launches, security milestones, strategic partnerships, community initiatives, and major company announcements.
• Build, maintain, and leverage relationships with tier-one technology, business, financial, and crypto-native media to secure high-quality organic coverage.
• Identify compelling news angles and proactively pitch stories to journalists, editors, and relevant industry publications.
• Own and continuously refine global brand positioning, messaging frameworks, voice, tone, and communications guidelines across public-facing channels.
• Partner closely with Security, Product, Legal, and other stakeholders to prepare accurate, transparent, and timely communications during network disruptions, security incidents, and other high-pressure situations.
• Develop executive thought-leadership programs that position senior leaders as credible voices in Web3 through speaking opportunities, podcasts, industry panels, interviews, and opinion pieces.
• Create and edit press releases, media statements, executive talking points, briefing documents, messaging frameworks, and other high-impact communications materials.
• Develop creative brand campaigns that increase awareness, make self-custody more accessible, and engage the next generation of Web3 users.
• Adapt global communications strategies for diverse markets and audiences, supporting localized campaigns across APAC, EMEA, LATAM, and other regions.
• Monitor media narratives, industry developments, and emerging reputational risks, providing timely recommendations to stakeholders and leadership.
• Work effectively across a fully distributed international organization, balancing strategic planning with hands-on execution in a fast-paced environment.

Requirements

• 5+ years of experience in public relations, corporate communications, brand marketing, or a related field, including at least 2 years of direct experience in Web3, crypto, or DeFi.
• Deep practical understanding of decentralized ecosystems, non-custodial wallets, smart contracts, Layer 1 and Layer 2 networks, and the broader blockchain landscape.
• Ability to translate complex technical and cryptographic concepts into clear, compelling, and accessible messaging for mainstream and specialist audiences.
• Proven track record of securing meaningful coverage in high-tier technology, business, and crypto media.
• Established relationships with prominent crypto journalists, technology editors, business reporters, and relevant media contacts.
• Exceptional storytelling and writing skills, with the ability to produce compelling communications and executive messaging under tight deadlines.
• Strong experience developing PR strategies, messaging frameworks, press materials, and executive communications.
• Demonstrated ability to manage sensitive or high-pressure communications with sound judgment, accuracy, transparency, and discretion.
• Experience working with globally distributed teams and executing communications programs across multiple regions and cultures.
• Strong strategic thinking combined with a highly hands-on, proactive approach to PR execution.
• Excellent stakeholder management, collaboration, communication, and organizational skills.
• Comfortable operating in a rapidly evolving industry where priorities, narratives, and market conditions can change quickly.
• Must have the legal right to work in the country where you are based.

Benefits

• Full-time remote opportunity with the flexibility to work from anywhere.
• Flexible working hours within a truly global, distributed organization.
• Opportunity to work at the forefront of Web3, blockchain, digital assets, and decentralized finance.
• International exposure through collaboration with diverse teams and audiences across global markets.
• Opportunity to shape global brand strategy and influence industry narratives at scale.
• Work alongside experienced, high-performing professionals in a flat organizational structure.
• Fast-paced environment with challenging, high-impact projects.
• Strong opportunities for learning, professional development, and career growth.
• Competitive salary and benefits package.
• Opportunity to contribute to the broader adoption and understanding of self-custody and decentralized technologies.