Public Relations Manager

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community. Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies.

About the Role

We’re looking for a PR Manager to join our North America and UK communications team. You’ll be at the front line of media communications for Genshin Impact — managing press relationships, running coverage tracking, and supporting major events — while working closely with our global team. This is a great fit for an experienced games journalist, particularly someone with editorial experience, who is ready to bring their media knowledge and relationships to the brand side.

Responsibilities

• With supervision from Senior PR Manager, handle media communications for Genshin Impact, including sending press releases, media invitations, and other key information.
• Maintain up-to-date press lists, field and screen journalist inquiries, informing Senior PR Manager of all updates and changes.
• Track media coverage, media sentiment, and compile reports on version updates for all HoYoverse games using Meltwater.
• Analyze gaming media trends and identify current industry issues and topics that are most vital to be aware of.
• Assist with logistics and on-site PR reception for various events throughout the year such as GDC and Gamescom.
• Ensure consistent company messaging when interacting with media, influencers, and industry contacts.
• Handle administrative PR tasks to assist in project execution such as NDAs, invoices, etc.
• Organize yearly PR mailer, identifying partner agencies, package items, etc., ensuring project meets company standards and is within assigned budget.

Requirements

• 3–5+ years of games journalism experience, with meaningful time in an editorial capacity (editor, senior editor, or equivalent).
• 1–2+ years of experience in PR, communications, or agency work.
• Established relationships within games media in North America and/or the UK.
• Strong written and verbal communication skills in English; comfortable drafting press materials, pitching stories, and managing inbound media enquiries.
• Solid understanding of how the games media landscape works — outlet rhythms, coverage cycles, journalist relationships.
• Able to work across time zones and manage multiple deadlines in a global, fast-moving environment.
• Organised, proactive, and comfortable owning a project from brief to delivery.

Preferred Qualifications

• Familiarity with Meltwater or comparable media monitoring tools.
• Experience supporting a game launch or major marketing/press campaign.
• Familiarity with HoYoverse titles.
• Experience with event logistics at industry conferences (GDC, Gamescom, etc.).

Location: This role is open to remote candidates based in the US or UK.