Public Relations Intern
About the role
The Public Relations Intern will support the Smith Entertainment Group business communications team on a variety of strategies and objectives aimed at educating key audiences about the organization and its role as an innovator in sports and entertainment. This is a season-long, full-time internship that will provide foundational support across multiple facets of the organization’s brand, business and facilities-focused PR efforts, working with and learning from the SEG business communications team as requested and assigned.
Responsibilities
- Develop an understanding of brand voice to assist with drafting talking points, social copy, press releases, media advisories and newsletters.
- Manage media monitoring and daily clips processes; provide internal departments with key metrics upon request.
- Compile detailed coverage metrics and reports for specific campaigns.
- Manage daily clips reporting for brand/business communications.
- Build, manage and maintain media and influencer contact lists.
- Assist with strategic planning and pitches; research and present ideas for collaborative storytelling and content.
- Provide support at basketball and hockey games, arena shows and media events as needed.
- Protect the reputation of the company.
- Maintain a professional decorum at all activations and events.
- Exemplify the Smith Entertainment Group mission and values: transparent, all in, community obsessed, one team and scrappy.
- Accept other duties for Smith Entertainment Group, as assigned.
Qualifications
- Undergraduate degree, or pursuing studies in Communications, Public Relations, Marketing or related field preferred.
- Completed coursework, or have professional experience in, content strategy, PR, communications and/or professional writing and editing.
- Knowledge or proficiency in social media platforms, including posting and content best practices.
- Prior internships or experience working at an agency, in corporate PR, an athletic department or sports environment is preferred.
- Passion for sports.
- Can demonstrate strong communication and writing skills.
- Understands news cycles and identifies trends and storylines relevant to the organization's goals and objectives.
- Proficient in Google Suite (Gmail, Drive, Docs, Sheets, etc.), Microsoft Office applications (Word, Excel, and Outlook) or ability to quickly learn.
- Ability to prioritize workload in a fast-paced environment and handle multiple tasks.
- Works well in a team environment.
- Ability to handle sensitive and confidential situations with the utmost discretion and diplomacy.
- Willingness to assist with additional responsibilities as needed.
- Ability to work a flexible, event-based schedule that may include nights, weekends, holidays and extended hours.
- This is a full-time (40-hour/week), season-long position based in Sandy and Salt Lake City, Utah; remote-work (full or part time) is not permitted.
- Must be able to communicate and express themselves both written and verbally; observe, inspect, estimate and assess; sit, stand, bend, walk and climb stairs for long periods of time; lift 20 lbs.
Skills
- Effective multi-mode communication tailored to diverse audiences.
- Action‑oriented approach with urgency, high energy, and enthusiasm.
- Ability to cultivate innovation and create better ways for organizational success.
- Professionalism and business decorum in all situations.
- Proficiency in social media platforms and content best practices.
- Proficiency in Google Suite (Gmail, Drive, Docs, Sheets, etc.).
- Proficiency in Microsoft Office applications (Word, Excel, Outlook) or ability to quickly learn.
- Strong writing and editing skills.
- Ability to prioritize workload and manage multiple tasks in a fast‑paced environment.
- Team collaboration and interpersonal skills.
- Discretion and diplomacy in handling sensitive and confidential information.
- Research and analysis of news cycles and trends relevant to organizational goals.
Schedule
Ability to work a flexible, event‑based schedule that may include nights, weekends, holidays and extended hours. This is a full‑time (40‑hour/week), season‑long position based in Sandy and Salt Lake City, Utah; remote‑work (full or part time) is not permitted.