Public Relations Contractor, OIO
Reports to the CEO. Remote (US), occasional travel to Southern California. Early career welcome.
About OIO
OIO is Korrus's consumer circadian lighting brand. Our products use spectral engineering to deliver the right light at the right time of day, supporting the body's natural sleep and wake cycles. Korrus is a circadian light technology / wellness tech company whose brands include OIO, Ecosense, Soraa, Lumium and Tempo.
About the role
We are building a public relations program for OIO and need an experienced practitioner to run it. This is a hands-on contract role for someone who writes the pitch, works the phone and books the coverage. It is not a role managing an agency; this is a hands-on individual contributor role.
Responsibilities
- Build and own the OIO media strategy and editorial calendar
- Develop and maintain relationships with editors and producers across consumer technology, health and wellness, home and design, and sleep and longevity media
- Write press materials, pitches, bylines and executive talking points
- Secure product placement in best-of roundups, gift guides and awards programs
- Support executive and expert visibility, including podcast and speaking placement
- Coordinate with our existing creator and clinical advisor relationships
- Manage announcement timing, embargoes and exclusives
- Report coverage and results
Requirements
- Seven or more years in public relations, with demonstrable consumer product launch experience
- An active media network in at least two of: consumer technology, health and wellness, home and design, sleep and longevity
- Proven placements you personally secured, with links
- Working knowledge of substantiation standards for health and wellness claims, and comfort operating within strict claim language constraints
- Ability to write clean copy without supervision
- Comfortable as a solo operator inside a small marketing team
Preferred Qualifications
- Experience with connected consumer hardware
- Experience with awards programs and trade show news cycles
- Familiarity with the circadian health, sleep or longevity category
- Experience placing founder or expert voices in long-form and podcast media
Pay
$100 - $150/hour, depending on experience.
Schedule
Contract role – month to month. 20-30 hours/week.