Public Relations Account Director / Program Director

Requirements

• must have at least 7 years of communications or PR experience (agency or in-house role) in a technology-related field, as well as a college degree in English, journalism, communications or related field.
• Direct experience in AI, application development, clean tech, cloud / SaaS, cybersecurity, networking, or semiconductors preferred.

Responsibilities

• Effective, proactive relationship-building with clients
• Positive, meaningful participation and leadership in client meetings
• Proactive planning and management of day-to-day program activities
• Accuracy in program forecasting / team assignments
• Participation in strategic assessment and budget / plan development, including development / assignment of team members
• Counseling clients on strategic and tactical recommendations / opportunities

Public Relations Functions

• Active, ongoing cultivation of high-level media and analyst relationships
• Strong writing and editing ability and the desire to coach others in the development of writing skills
• Creation / review of PR content (releases, blog posts, case studies, contributed articles) and budget / plan documents, etc.
• Research and analysis of media landscape and market dynamics for both clients and prospects
• Effective deadline management and workload prioritization (team-wide)
• Follow-through and attention to detail on account work
• Effective planning and management of major program elements including: key message development / refinement, launches, tours, events, editorial, award, speaker placement, social media programs, etc.

Market / Industry Knowledge

• Conversant about key industry trends / issues
• Demonstrated ability to develop an understanding of complex client products, services, underlying technology and competitive landscape
• Strong business and personal relationships (or ability to cultivate such relationships) with key members of media / analyst / influencer communities
• Expertise in one or more areas of technology

Leadership / Personnel Management

• The Program Director may have team members assigned to work with them on client accounts, which may entail:
• Effective delegation and instruction to team members. This includes setting and communicating goals and overseeing work performed by team members to ensure a quality product
• Provide constructive performance feedback for team members
• Provide training, motivation, and coaching of team members and other agency employees
• Proactive management of team members in terms of duties, responsibilities, professional growth, preparation and timely delivery of performance reviews, and other expectations as necessary
• Strong interviewing, evaluation, and issue resolution skills

Business Skills

• The Program Director may be called on to participate in pitches to win new business, which may entail:
• Research for new opportunities / pitches
• Team leadership / support in new or existing business pitches
• Strong presentation skills
• Networking ability at industry events / conferences
• Plan, presentation, and budget development

Administrative Responsibilities

• Adherence to company policies
• Accurate forecasting, tracking and management of billable and non-billable time
• Travel as necessary for client work or events

Personal Skills

• Ability to juggle (and prioritize) multiple simultaneous tasks
• Self-directed and proactive execution in a highly collaborative environment
• Sense of ownership for success in client programs
• Be a team player both internally and with clients

Pay

The estimated salary range for this position is between $90,000 - $140,000 and includes a complete benefits package (health insurance, a 401k, and PTO).

Schedule

N/A