Public Information Specialist 3 (Digital Content) - VID 227410

About the Role

The New York State Digital Service team at the Office of General Services (OGS) seeks an experienced digital strategy professional to serve as the Content Strategy Manager. This role will lead statewide website modernization initiatives to improve the accessibility, usability, and effectiveness of government websites and digital services.

Responsibilities

• Lead the content strategy function of the Digital Service team, supporting agency website redesigns, modernization efforts, and digital experience improvement initiatives.
• Oversee the planning and execution of agency engagements, including discovery, stakeholder research, user needs assessments, content strategy, information architecture, and strategic recommendations.
• Serve as the primary strategic advisor to agency leadership, translating organizational goals, business requirements, and user needs into actionable digital strategies.
• Lead the evaluation, implementation, and post-evaluation engagement of agencies in the Digital First Standards Program.
• Establish and manage processes for agency follow-up engagements, progress assessments, and ongoing measurement of improvements.
• Identify common challenges, trends, and opportunities across agency evaluations to inform statewide digital guidance, resources, training, and priorities.
• Lead stakeholder discovery sessions, strategic planning discussions, and presentations with agencies and program leadership.
• Establish consistent methodologies, workflows, templates, and standards for content and digital strategy engagements, website evaluations, and agency reporting.
• Manage intake, assessment, prioritization, and coordination of agency requests and engagements.
• Supervise the content strategy team, including assigning and reviewing work, establishing priorities, evaluating performance, and supporting professional development.
• Perform other duties as assigned.

Qualifications

• Eight years of experience in public relations, social media, and digital communications.
• Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar field may substitute for experience as follows:
  • Associates degree: Two years of required experience
  • Bachelor’s degree: Four years of required experience
  • Master’s degree: Five years of required experience

Skills

The ideal candidate is a collaborative and strategic leader with experience managing complex digital initiatives, developing strong stakeholder relationships, and translating agency needs and user research into meaningful improvements to government digital experiences.

Additional Information

NOTE: This position may require routine evening and weekend work, as well as some travel on occasion. Resumes must include month and year for start and end dates, and indicate average hours worked per week for part-time experience.

The Office of General Services (OGS) is an equal opportunity employer. We encourage applicants from all communities to apply. For more information on OGS’s EEO/AA statement and benefits, visit http://www.ogs.ny.gov/employment.

NOTE ON TELECOMMUTING: Employees must apply and obtain approval through management to telecommute according to the agency’s Telecommuting Program Guidelines.