Public Information Officer

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develops, implements, and oversees the College's comprehensive communications strategy, including media relations, public relations, digital communications, and social media.
• Serves as the administrative lead for all official College communications and messaging across traditional, digital, web, and social media platforms.
• Oversees the development, approval, scheduling, and dissemination of content across the College's official social media channels.
• Develops and maintains social media policies, standards, and content governance procedures.
• Reviews, updates and maintains crisis communications policies and manages crisis communications and messaging.
• Writes, edits, and prepares media materials including press releases, media alerts, fact sheets, pitch letters, and by-lined articles for online, newspapers, radio, and television media outlets.
• Covers media relations and public relations for the College.
• Coordinates building relationships with the local media groups on behalf of the College in order to get story coverage.
• Serves as the primary spokesperson or coordinates spokesperson activities on behalf of the College.
• Manages media outreach programs.
• Provides oversight as the lead administrative contact while demonstrating proactive and follow-up duties with media requests and opportunities to promote the College to internal and external stakeholders.
• Identifies opportunities to create community programs and events to enhance the visibility and branding of the College.
• Works collaboratively with administrators and staff to identify impactful student and College programs to introduce to local reporters and news organizations for media coverage and external visibility.
• Supports and directs the administration in the coordination of media events, including workshops and press conferences.
• Provides leadership and works collaboratively with the executive leaders to assist with speech presentations for the President, Trustees and other College administrators.
• Recommends policies and procedures to more effectively and efficiently promote the College.
• Serves on institutional and local committees and councils as appropriate.
• Collaborates with Vice Presidents, Deans, Director of Marketing, PHSC Foundation Marketing Coordinator and administrative staff on appropriate media-related matters.
• Develops network of faculty subject matter experts who can serve as an authority and speak to media on area or areas of expertise in media stories that may or may not relate to the college.

MINIMUM REQUIREMENTS

• Bachelor’s Degree from a regionally accredited institution in communications, public relations, marketing, education, or related field AND Three years of demonstrated experience working with the media, public or private organizations executing marketing, communications, information dissemination and community relations initiatives.
• Any equivalent combination of education and experience which provides the required knowledge, skills, and abilities to perform the essential duties and responsibilities of the position.