Proximo 1800 Head of Brand Advocacy

Key Responsibilities

• Deliver engaging, culturally rich brand narratives across trade, media, influencer, and consumer audiences.
• Lead brand education at national trade conferences, key accounts, on-camera appearances, interviews, and digital content, representing the brand with authenticity, energy, and credibility.
• Act as the single source of truth on tequila production, Jalisco heritage, and the 1800 Tequila legacy.
• Build and sustain authentic relationships with bartenders, trade leaders, media, influencers, consumers, distributors, and key internal stakeholders to inspire brand loyalty and convert stakeholders into advocates.
• Lead and support tastings, interviews, distillery experiences, and educational programs (virtual and in-person).
• Maintain a credible social media presence aligned with brand positioning and participate in earned media opportunities across national trade and consumer channels.
• Partner cross-functionally with brand, advocacy, and regional teams to align brand positioning, support in-market training, share competitive insights, and contribute strategic and creative ideas to brand planning.
• Collaborate closely with distributors and key accounts to drive advocacy, brand preference, and commercial results through innovative activation and education strategies.

Role Qualifications

• Deep, credible knowledge of tequila production, Jalisco geography, brand heritage, industry regulations, and premium quality standards, communicated with cultural authenticity and accuracy to diverse audiences.
• Strong background in spirits and bartending/mixology through professional experience or personal interest.
• Spirits certifications preferred (AWS Level 2 and above).
• Excellent storyteller with demonstrated excellent communication skills: verbal and written.
• Strong organizational and project management skills.
• Fluent English and Spanish (written and conversational knowledge with ability to read and interpret documents).

Pay

The annual range for this role varies between $135K – $150K and may vary depending on the candidate’s experience.