Property Management Marketing and Sales Intern

About the Role

This part-time internship is split evenly between two key areas: creating marketing materials that communicate property messages through various visual methods, and supporting the leasing team by managing leads, following up with guests, scheduling tours, and ensuring no lead is overlooked.

Responsibilities

• Develop engaging content such as blog posts, articles, photos, videos, and virtual tours highlighting property features, amenities, and the surrounding neighborhood.
• Monitor ILS websites (e.g., Apartments.com) to ensure high-quality photos and optimal property representation.
• Gather feedback from leads and residents to identify lead sources and refine marketing strategies.
• Utilize CRM software to manage new leads, track interactions, and schedule property showings while providing excellent customer service.
• Assist in creating and curating social media content to increase engagement, brand awareness, and drive traffic to properties and the leasing office, with a focus on boosting occupancy for underperforming properties (including posting in For Rent groups).
• Monitor competitors' leasing marketing strategies to identify opportunities and maintain competitiveness.
• Plan, execute, and optimize paid social media advertising campaigns to target specific demographics and increase reach.
• Conduct secret shops on internal teams and competitors to identify gaps in leasing processes and assess competitor offerings.

Requirements

• Attention to detail.
• Excellent oral and written communication skills.
• High energy, warm, friendly, and service-oriented personality.
• High degree of flexibility and tolerance for change.
• Ability to learn and grasp new concepts quickly.
• Computer literate with knowledge of design software (e.g., Canva).
• Proficiency in social media platforms (TikTok, Instagram, Facebook).
• Excellent organizational and follow-through skills.
• Video and photography skills are a plus.
• Ability to effectively follow through and manage multiple projects simultaneously.
• Regular and consistent attendance.

Qualifications

Currently pursuing a degree in Marketing or Communications.

Company Values

• Do the Right Thing: Act ethically; we are responsible for our words, actions, and results.
• Build Relationships for Life: At work, at home, and in the community.
• Solve It: Deliver results through innovation, creative thinking, and problem-solving.
• Have Fun: Perform at your best and celebrate successes.