Promotions Analytics Manager

About the Company

Ferrovial is a global leader in infrastructure, listed on the Nasdaq (US), Euronext Amsterdam (Netherlands), and IBEX 35 (Spain), and a member of the Dow Jones Sustainability Index and FTSE4Good. Operating in over 15 countries with a workforce of 24,000 professionals, Ferrovial delivers sustainable infrastructure solutions through its business units: Highways, Airports, Construction, and Energy.

Cintra, Ferrovial’s highways business unit, manages nearly 1,200 miles of highways globally, with a portfolio including the 407 ETR in Canada, Managed Lanes LBJ and NTE in Texas, I-77 in North Carolina, I-66 in Virginia, and projects across Europe, South America, and India.

Why Join Ferrovial?

• Global presence, local impact: Shape the future of infrastructure with challenging roles that make a real difference.
• Collaborative excellence: Work alongside talented professionals in an environment where ideas and contributions are valued.
• Inclusive Culture: Thrive in a workplace that celebrates diversity and turns differences into innovation.
• Career growth: Benefit from global and cross-business unit mobility with development processes designed for professional growth.
• Compelling benefits and employee wellbeing: Enjoy a comprehensive benefits package and initiatives supporting physical and psychological health.
• Productivity tools: Utilize cutting-edge tools like Microsoft Copilot to enhance efficiency.

About the Role

The Promotions Analytics Manager is responsible for the analytics driving the company’s monthly promotions program. This role owns targeting, offer optimization, measurement, and performance reporting across the full promotional lifecycle. Using Databricks, the manager builds and maintains data pipelines, targeting models, and measurement frameworks to determine customer offers, optimize structures, and quantify impact.

Responsibilities

• Lead, coach, and develop a team of analysts responsible for targeting, offer optimization, measurement, and performance reporting, setting priorities and quality standards for each monthly promotions cycle.
• Own analytics targeting for the monthly promotions program, building models and datasets to:
  • Maximize program ROI through data-driven targeting and offer selection.
  • Deepen understanding of customer behavior and offer responsiveness to sharpen future targeting.
• Empower analysts to produce high-quality insights through reusable targeting tools and measurement methodologies.
• Lead offer optimization for each monthly promotion cycle, designing and refining offer structure, value, and eligibility to improve response and profitability.
• Design and own the measurement methodology, including test/control and holdout design, incrementality and lift measurement, and A/B testing standards.
• Deliver monthly performance reporting, producing post-promotion read-outs and dashboards quantifying incrementality, ROI, redemption, and lift for senior management.
• Build and maintain promotions data pipelines and analytical datasets in Databricks, staying current on new analytics methods, data sources, and tools.

Requirements

Education & Experience

• Master’s degree in a technical or quantitative field from an accredited college or university.
• 7-10+ years of experience in data analytics, marketing/promotions analytics, or a related field.
• Hands-on experience with Databricks (Spark, SQL, notebooks, Delta Lake) for large-scale data processing and analytics.
• Proficiency in data science techniques: clustering, regression, classification, uplift/propensity modeling, and anomaly detection.
• Strong measurement methodology experience: experimental design, test/control and holdout groups, incrementality and lift measurement, A/B testing, and causal inference.
• Experience managing and developing a team of analysts or data scientists.
• Good to have: experience with MLOps and building agentic solutions.

Professional Qualities

• Mindset for research and innovation; active, curious, and ready to explore new ideas.
• Superior writing and verbal communication skills, particularly in technical report writing.
• Able to summarize and present information, explaining findings and conclusions to senior management.
• Effectively manage tasks and strict deadlines with independence and organization.
• Ability to interact in a self-managed team structure and proactively multitask in a fast-paced environment.

Work Environment & Physical Demands

The role is typically performed in a quiet work environment. Some travel, including air travel, may be required. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities include adjusting focus for computer use. The employee is regularly required to talk or hear and frequently required to stand, walk, and sit.