Project Manager, Product Development & GTM

About Loveshackfancy LoveShackFancy, founded in 2013 by Rebecca Hessel Cohen, is a global fashion, beauty, childrenswear, accessories, home, and lifestyle brand celebrated for its romantic, vintage-inspired aesthetic and cult-like community. Known for its immersive, whimsical interiors, the brand has grown to 25 boutiques across the U.S. and London. Signature ruffles, pink, and bows anchor the collections, while storytelling and pioneering community-driven experiences have shaped LoveShackFancy into more than a fashion label—it’s a shared lifestyle movement. Coveted collaborations include Victoria’s Secret PINK, Gap, Target, Stanley, Pottery Barn, Bogner, and more. In 2023, LoveShackFancy launched Beauty exclusively at Sephora, inviting millions into its rose-colored world of whimsy and celebration. About The Role We're hiring a Project Manager, Product Development & GTM, to run our fragrance and candle launches from concept to shelf and through go-to-market. You'll be the day-to-day contact for our turnkey development partner, write product development briefs, review artwork, samples and final product, and keep internal teams and consultants on schedule. It's a hands-on role on a lean, growing team, ideal for someone with a strong eye, a good nose and a love of timelines. What You'll Do Launch & GTM management Project manage every launch from brief to go-to-market and manage the master launch calendarProject manage and track the team's GTM readiness across marketing, retail and DTC (assets, item setup, inventory and retailer deadlines), keeping internal teams, consultants and partners on scheduleRun the weekly launch meeting and design review; coordinate handoffs and flag risks earlyCapture post-launch learnings and keep clear project documentation Product development partner management Be the day-to-day contact for our turnkey development partner on product, timelines, quality and ordersGive clear direction and feedback through every development roundRun regular status calls with the partnerSupport supplier and packaging vendor follow-upEscalate timeline, cost and quality issues to the General Manager Review & compliance Review every round of artwork, formula submissions, pre-production samples and final productRecommend approval only when submissions meet the brief for performance, quality and brand standardsWork with the design team on packaging: briefs, specs and dielines, manufacturable and retailer-readyManage the naming gate: trademark and regulatory checksEnsure all testing and compliance is completed and documented (FDA, EU, IFRA, MoCRA)Gather and maintain all product development documentation SKUs, POs & inbound Create new SKUs and maintain specs and item data across systemsPlace and track POs and component orders, securing capacity to hit launch datesTrack inbound inventory against each PO and flag shortfallsManage pre-launch samples for retailer meetings, PR and shoots Product & creative support Forecast fragrance and product trends, keeping a finger on the pulse of what's next and spotting whitespace earlyTurn creative vision into clear briefs for every launchWrite product development briefs: inspiration, olfactive family, target notes, format and competitive benchmarksSupport the category and olfactive roadmapsContribute to blue-sky innovation ideasBuild concepts, ingredient stories and moodboards with the teamBring product details to storytelling, copy and shoot concepts, and check them for accuracyCreate product sell sheets and internal launch communications Costs & budget Negotiate COGS with our development partner and suppliersTrack COGS against targets and the product development budgetPartner with team on production volumes and timingTroubleshoot manufacturing and quality issues What You'll Bring A strong project manager who has run launches from brief to shelf across teams, consultants and manufacturers3 to 5 years in brand-side product development, ideally fragrance or home fragranceExperience working with a turnkey or full-service manufacturerProduct development experience for international marketsStrong olfactive vocabulary for briefing and feedbackA sharp eye for artwork, packaging and sample reviewA finger on the pulse of fragrance and beauty trendsClear, firm communicator who can hold partners to deadlinesExperience with brands that sell in Sephora NICE TO HAVE A creative eye for concepts, moodboards and storytellingExperience at a growing, founder-led brand WHY LOVESHACKFANCY At LoveShackFancy, we're building the future of customer acquisition by bringing together storytelling, creators, community, and commerce. This is a unique opportunity to shape a high-impact function, influence company strategy, and help define how one of fashion's fastest-growing brands connects with customers around the world. Salary range: $85,000 - $95,000 per year.