Project Employee, Institutional Media Planner

Position Summary

This role will be critical in helping to create, implement and optimize institutional media plans for the NBA’s league initiatives. These plans utilize the NBA's owned media channels and partner-provided media inventory to support priority tentpoles, direct-to-consumer products, Global Partnerships and Social Responsibility initiatives.

Major Responsibilities

• Track and strategically plan for NBA’s domestic & international institutional media channels across various owned and partner national & local in-game, TV, digital and audio and in-arena.
• Input campaign planning for marketing initiatives inclusive of Tentpoles, Social Responsibility and DTC into NBA’s media planning system.
• Enhance media planning system user interfaces to streamline and increase efficiencies.
• Manage the NBA's rate-card and understand the current marketplace.
• Set up measurement and reporting across channels or assets (ex. tracking link creation or inputs into third party measurement).
• Understand NBA’s strategic approach by market including channel parameters, fans user flows, schedules and brand guidelines during campaign execution (ex. messaging/translations on various assets, market relevant CTAs, correct logo usage and creation of end-cards).
• Identify and stand up cross-functional processes.
• Serve as subject matter expert through various internal/external meetings, presentations and share outs.

Required Skills/Knowledge

• 3+ years experience in a cross-channel media planning role.
• Experience managing/executing upper and lower funnel media campaigns (from awareness to acquisition).
• Meticulous attention to detail and strong organizational/time-management skills.
• Knowledge of both linear and digital ad operations processes and media planning systems.
• Understanding of the sports media business and direct-to-consumer content landscape.
• Ability to work in a fast-paced environment and adapt to changing business needs/scheduling realities.
• Ambitious self-starter.
• Team player and connector.
• Strong communicator (written, verbal, visual).
• Creative problem solver and analytical thinker.
• BA/BS required.

Pay

$3,653.85 - $4,038.46/biweekly

About The NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.