Project Director, Emerging Markets

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    About the role

    The Project Leader, Emerging Markets (PLEM) is responsible for leading the end-to-end launch of Hana Brands into new retail markets outside the United States, and then directly leading in-market operations for the first 6-12 months following launch. The position builds each new market's operation from the ground up: hiring and managing all country-specific staff needed to support the launch and ongoing operations, selecting and managing all vendors and third-party support required to launch develop and maintain operations in the new Country. Ability to influence and negotiate providing guidance and oversight to internal teams, locally hired staff, and third-party partners. This position is based in Dallas, TX or another city served by a major international airline hub, given the frequency of international travel required.

    Responsibilities

    • Leads end-to-end project management for the launch of Hana Brands into new international markets, from initial opportunity assessment through go-live, then directly leads in-market operations for at least the first 6-12 months following launch
    • Builds and manages detailed launch project plans, timelines, budgets, and milestones across all market-entry work streams
    • Owns day-to-day operating performance of the new market throughout the post-launch operating period, including sales, cost, and service execution
    • Hires, onboards, and manages all country-specific staff required to support the launch and ongoing operations of each new market
    • Partners with HR to define local staffing plans, employment requirements, and hiring timelines ahead of each launch
    • Builds the local team from the ground up and manages performance, development, and accountability throughout the operating period
    • Selects, contracts, and manages all vendors and third-party partners required to launch and maintain operations in each new country
    • Owns vendor and third-party performance, contract compliance, and cost management for the duration of the launch and operating period
    • Owns the implementation and ongoing integrity of production, food safety, and store operational standards across each new market
    • Ensures food safety protocols and corporate production standards are established and consistently applied, with zero compromise
    • Drives proper execution of corporate standards through direct management of local staff and third-party vendors
    • Partners cross-functionally with Supply Chain, Finance, Legal, Product, Marketing, IT and HR to stand up new-market operating capability, ensuring full compliance with applicable local and regional regulations
    • Translates company international growth strategy into actionable launch and operating plans, while proactively identifying market-level risks and gaps and bringing forward data-backed recommendations for leadership review
    • Serves as the primary voice of launch and in-market operations to senior leadership, continuously surfacing opportunities and risks throughout the launch and operating period
    • Leads, develops, and holds locally hired staff and vendor partners accountable to corporate standards, performance, and professional growth
    • Conducts regular in-market visits to assess execution, identify gaps, and provide structured coaching and feedback
    • Enforces corporate policies and procedures while fostering a culture of ownership and accountability across the local team and vendor network

    Requirements

    10+ years’ relevant experience within the food production industry/retail execution, including international market entry, expansion, or project leadership, and a 4 year degree in business or related field to include managerial responsibilities; or equivalent combination of education and experience

    • Demonstrated success leading complex, cross-functional projects from strategy through execution, ideally including international or new-market launches
    • Demonstrated experience hiring, building, and managing multi-functional teams from the ground up, including in new or emerging markets
    • Demonstrated experience selecting, negotiating with, and managing third-party vendors and service providers
    • Ability to create a data driven, execution strategy aligned to the commercial strategy and executing goals to ensure financial and strategic success
    • Understanding of retail strategy and execution across multiple environments and channels
    • Must have proven leadership skills in conjunction with analysis, problem solving, and innovation skills
    • Excellent interpersonal, written, and verbal communication skills in English
    • Ability to use a computer and Microsoft Suite and other business related programs to drive the business
    • Must be based in Dallas, TX or in a city served by a major international airline hub
    • Flexibility to travel 50-75% during the first 6-12 months of each market launch, with travel expectations adjusting as the market stabilizes
    • Strong grasp of Hana Brands standards, mission and core values

    Compensation is negotiable and will be determined based on the candidate, their experience, and fit for the role

    Skills

    • International Market Expansion
    • Project and Program Management
    • Staffing and Talent Acquisition
    • Vendor and Third-Party Management
    • Cross-Functional Collaboration
    • Financial Acumen and Data/Analytics
    • Retail Operations Knowledge
    • Influence and Negotiation
    • Change Management
    • Planning and Priority Setting
    • Communication and People Leadership

    Physical Requirements

    • Ability to stand and walk for extended periods of time, including on retail floors, kiosk locations, or field environments.
    • Ability to lift, carry, push, or pull materials weighing up to 40 pounds, with or without reasonable accommodation.
    • Ability to bend, reach, squat, and use hands and arms to handle materials, tools,