Programmatic Marketing Manager

Job Summary

The Programmatic Marketing Manager will own and drive omnichannel programmatic advertising and the DTC go-to-market strategy for RxLocal, RedSail’s patient-facing mobile app. This is a high-impact, highly visible role at the intersection of patient engagement, pharma brand marketing, RedSail pharmacy customers, and digital health — built for a marketer who thrives in a build-it-from-scratch environment and wants to shape how pharmacy patients discover, adopt, and stay engaged with a platform designed to improve their health.

About the Role

This role requires a marketer with experience working with ad agencies and demand-side platforms (DSPs), 5+ years of programmatic media and digital marketing experience, and a proven track record in building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS).

Responsibilities

• Own the relationship with demand-side platforms/agencies to run advertising programs that yield high-performing results via engagement with the patients of our pharmacy customers
• Oversee the maintenance of multiple campaigns, creative assets, and performance
• Collaborate with RedSail’s clinical teams to ensure ad campaigns will be effective for our pharmacies
• Own and execute the DTC marketing strategy for RxLocal, driving patient app awareness, download, activation, and retention across digital and pharmacy-based channels
• Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels
• Create patient-facing content and creative assets that drive measurable engagement and retention
• Translate clinical and product capabilities into clear, compelling, consumer-friendly messaging that resonates with patients managing chronic conditions
• Partner with ad agency on patient ad deployment within RxLocal App
• Pharma Brand Positioning & Marketing
• Develop marketing materials, pitch decks, case studies, and thought leadership content that support the pharma sales and business development team in winning new brand partnerships
• Create RxLocal's positioning and messaging for pharmaceutical manufacturer audiences — including brand teams, patient services leads, and market access stakeholders
• Create co-branded marketing programs and campaign assets for pharma advertisers running copay, adherence, or patient support programs through RxLocal
• Partner with the pharma sales team on account-based marketing (ABM) strategies targeting priority pharma brands, including programmatic advertising and LinkedIn campaigns
• Strategy and Analytics
• Define and track KPIs for all DTC and B2B marketing programs — patient acquisition cost, activation rate, retention, and pharma advertiser pipeline contribution
• Conduct market research and competitive analysis to identify positioning opportunities against comparable patient app and hub vendor platforms
• Work with the product team to ensure app feature launches are supported by strong go-to-market plans, messaging, and patient-facing content
• Monitor and report on campaign performance to leadership on a regular cadence, with clear recommendations for optimization

Requirements

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or a related field required
• Master's degree (MBA or equivalent) is a plus
• Must have experience working with ad agencies and demand-side platforms (DSPs)
• 5+ years of programmatic media and digital marketing experience, with meaningful DTC or patient/consumer-facing marketing experience in healthcare, digital health, pharma, or health tech
• Demonstrated experience building and executing patient acquisition or consumer engagement campaigns across digital channels (paid social, SEM, programmatic, CRM/email/SMS)
• Strong written and verbal communicator
• Experience working in a fast-paced, high-growth product or platform environment
• Proficiency with marketing analytics - you are comfortable owning performance metrics, building reports, and making data-driven decisions
• Energized by the challenge of building an audience and a brand from the ground up
• Care for the patient at the end of the transaction

Qualifications

• Background in pharmacy, pharma brand marketing, patient support programs, hub services, or a patient-facing health app (copay, adherence, or affordability platforms a strong plus)
• Experience with product marketing — developing positioning, messaging frameworks, and go-to-market plans for new platform features or products
• Familiarity with pharma regulatory environment for DTC content — understanding of FDA promotional guidelines, HIPAA, and fair balance requirements
• Experience supporting a B2B sales team with account-based marketing, sales enablement content, and demand generation programs

Skills

• Ability to hold two audiences in your mind at once: the patient picking up a prescription and the pharma brand manager deciding where to invest their patient engagement budget

Benefits

• Paid time off
• Medical, dental, and vision insurance
• A 401(k) with a 5% company match
• A fitness bonus
• Professional development opportunities
• Programs that support overall well-being