Programmatic Account Manager - HoldCo

About the role

Samba is a media intelligence company that tracks consumer attention across screens. As a Programmatic Account Manager - HoldCo, you will manage and grow relationships with major agency holding companies and their operating agencies. You will ensure these partners derive maximum value from Samba's audience targeting and measurement solutions.

Responsibilities

• Own day-to-day account management for a portfolio of holding company partners (WPP, Omnicom/OMG, Publicis, Dentsu, Havas) and their operating agencies
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities
• Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments
• Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns)
• Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently
• Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance
• Represent Samba's audience products with subject-matter expertise and a consultative, agency-first approach when working with HoldCo relationships
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships

Requirements

• Client Growth, Retention & Satisfaction
• Proactive - You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients
• Curious - Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies
• Collaborative - You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas

Qualifications

• Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that
• Must live within 50 miles of a Samba office

Benefits

• Equal Opportunity Employer
• Health Insurance
• Wellness Offerings
• Life and Disability Insurance
• A Retirement Savings Plan
• Paid Holidays and Paid Time Off (PTO)

Pay

Samba expects to offer a base salary between $80,000 - $90,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance.

Schedule

Must live within 50 miles of a Samba office. Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.