Programmatic Account Manager - HoldCo

About the role

Samba is a media intelligence company that provides real-time, scalable, and comprehensive consumer attention data across all screens. Our clients include the world's largest brands who use this data to make smarter decisions. This role involves managing and growing relationships with major agency holding companies and their operating agencies.

Responsibilities

• Own day-to-day account management for a portfolio of holding company partners including WPP, Omnicom/OMG, Publicis, Dentsu, and Havas, and their operating agencies.
• Partner with Sales to develop strategic account plans, drive renewals, and identify upsell and expansion opportunities across HoldCo relationships.
• Ensure agency teams are effectively activating Samba audience and contextual data across major DSPs, SSPs, DMPs, and social platforms.
• Build trusted relationships with programmatic, trading, strategy, and analytics stakeholders within HoldCo organizations.
• Lead business reviews focused on adoption, delivery, performance insights, and expansion opportunities across brands and agency teams.
• Oversee audience segment setup and delivery across SSPs and programmatic buying platforms for agency-led campaigns within HoldCo environments.
• Support agency partners across HoldCo relationships through the full activation lifecycle: planning, audience building, activation, and QA (without directly managing or optimizing campaigns).
• Provide platform education and training on how to request, build, and deploy Samba audiences within HoldCo programmatic workflows.
• Troubleshoot audience delivery or integration issues and coordinate with technical teams to resolve activation challenges efficiently.
• Serve as a feedback loop between HoldCo relationships and internal teams to improve ease of activation, workflow efficiency, and audience performance.
• Collaborate with Product, Measurement, Revenue Operations, and Finance to deliver enhanced solutions for the complex, multi-agency account structures typical of HoldCo relationships.

Requirements

• 3-5 years of experience in account management, client services, or programmatic strategy roles.
• Direct experience working at or closely with agency holding companies such as WPP, Publicis, or Dentsu is strongly preferred.
• Strong understanding of audience activation and programmatic buying across DSPs (e.g., The Trade Desk, DV360, Yahoo DSP), DMPs (e.g., LiveRamp, Lotame, Adform), and SSPs (e.g., OpenX, Magnite, Freewheel).
• Background in programmatic trading or campaign management at a HoldCo or operating agency is a strong plus, even if not hands-on today.
• Strong communication and problem-solving skills with a proactive, collaborative approach.
• CRM and project management tool proficiency (Salesforce, Jira, Asana, Trello, etc.).
• Strong Excel skills (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP); SQL is a plus.
• Deep understanding of the digital advertising and programmatic ecosystem, particularly HoldCo and agency workflows.
• BA/BS with a focus on marketing, business, data, or related experience.

Qualifications

• Curious - Always learning and staying current on programmatic trends, agency operating models, and CTV innovation within holding companies.
• Proactive - You anticipate agency needs and identify opportunities to add value across HoldCo teams and clients.
• Collaborative - You thrive in cross-functional environments and are comfortable navigating large, matrixed organizations like WPP, Omnicom, Publicis, Dentsu, and Havas.

Skills

• Client Growth, Retention & Satisfaction
• Account Management
• Client Services
• Programmatic Strategy
• Audience Activation
• Programmatic Buying
• DSPs (The Trade Desk, DV360, Yahoo DSP)
• DMPs (LiveRamp, Lotame, Adform)
• SSPs (OpenX, Magnite, Freewheel)
• CRM and Project Management Tools (Salesforce, Jira, Asana, Trello, etc.)
• Excel (SUMIFS, INDEX MATCH, pivot tables, VLOOKUP)
• SQL (optional)
• Understanding of Digital Advertising and Programmatic Ecosystem

Benefits

• Base Salary: $80,000 - $90,000 per year
• Health Insurance
• Wellness Offerings
• Life and Disability Insurance
• Retail Savings Plan
• Paid Holidays and Paid Time Off (PTO)
• Other Employee Benefits

Pay

• Base Salary: $80,000 - $90,000 per year

Schedule

• Must live within 50 miles of a Samba office.
• Required in office 3 days a week (Tuesday through Thursday), moving to 4 days a week (Monday through Thursday) starting January 4th, 2027, with the possibility of moving to 5 days a week in office after that.

Company Information

• Samba is an equal opportunity employer.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.
• We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Legal Information

• Samba may collect personal information directly from you, as a job applicant, and may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law.
• For further details, please see Samba's Applicant Privacy Policy.
• For residents of the EU, Samba Inc. is the data controller.
• We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.