Program Manager (marketing events)

Location: Los Angeles, CA (Hybrid, 3 days onsite)

About the role

We are seeking an experienced Program Manager to lead the planning and execution of high-profile marketing initiatives, creative campaigns, and industry events. This role is responsible for bringing structure to complex projects by managing timelines, cross-functional teams, and external agency partners from strategy through execution.

Responsibilities

• Lead program management for integrated (360) marketing campaigns and major industry events, including Upfronts, CES, Cannes Lions, Advertising Week, and executive brand experiences.
• Build and maintain master project schedules, ensuring milestones, dependencies, and deliverables stay on track.
• Manage external creative agencies, production partners, and vendors responsible for campaign development and event execution.
• Coordinate cross-functional teams across Marketing, Creative, Sales, Production, Legal, PR, and executive stakeholders.
• Lead recurring status meetings, identify risks early, remove blockers, and keep projects moving in a fast-paced environment.
• Oversee timelines, budgets, approvals, and creative asset delivery from kickoff through launch.
• Support executive and client-facing events, including C-suite dinners, presentations, and brand activations.

Requirements

• 7+ years of program or project management experience supporting creative marketing, brand marketing, advertising, or media campaigns.
• Experience working within an in-house creative team or creative/advertising agency.
• Experience managing creative marketing for large-scale marketing events such as Upfronts, CES, Cannes Lions, Advertising Week, product launches, or similar tentpole events.
• Exceptional organizational, communication, and stakeholder management skills with the ability to bring clarity to ambiguous, fast-moving projects.
• Experience supporting entertainment, media, streaming, advertising, or technology brands.

About SSI People

With over 26 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do, we have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions.