Product Strategy Lead - Go-to-Market

About the role

Product Strategy Lead – New Business & Go-to-Market located in Bridgewater, NJ with a hybrid work schedule (3 days in office, 2 remote). The assignment is approximately 6 months. Kelly Services is seeking a Product Strategy Lead – New Business & Go-to-Market to support a new business and new products team evaluating emerging product opportunities and developing strategies to successfully bring new products to market. This role is ideal for a strategic thinker who can combine market research, competitive analysis, product strategy, pricing, positioning, and go-to-market planning to turn big-picture ideas into actionable business plans.

Responsibilities

• Support the evaluation of potential new products and future product launches.
• Research new markets, competitors, industry trends, pricing, customer opportunities, and sales channels.
• Analyze secondary and syndicated market data to identify market opportunities and support business decisions.
• Develop and support go-to-market strategies, including product positioning, pricing, branding, and sales channels.
• Participate in strategy meetings, capture key insights and action items, and translate discussions into clear execution plans.
• Partner with internal stakeholders and external service providers to move new product initiatives forward.
• Collaborate with international stakeholders as needed.
• Prepare presentations, business briefs, reports, and recommendations for leadership and executive decision-making.
• Manage assigned timelines, action items, and cross-functional activities.
• Monitor project progress and help ensure initiatives remain aligned with strategic objectives.

Requirements

• 5–7 years of experience in product strategy, business strategy, product marketing, strategic operations, business analysis, or a related field.
• Experience supporting new product development and/or product launches.
• Experience with go-to-market strategy, product positioning, and product marketing.
• Strong understanding of market assessment, competitive analysis, pricing, and sales channels.
• Ability to conduct research and turn findings into practical business recommendations.
• Strong analytical and problem-solving skills with excellent attention to detail.
• Ability to translate high-level concepts into structured, actionable plans.
• Excellent communication and organizational skills with the ability to work independently and across multiple teams.
• Strong Microsoft Office skills, particularly PowerPoint and Excel.
• Experience working in a medium-to-large, product-oriented organization preferred.

Benefits

• Medical
• Dental
• Vision
• Telemedicine
• Term life
• Whole life
• Accident insurance
• Critical illness
• Legal plan
• Short-term disability
• Retirement savings plan
• Service bonus
• Holiday pay plans (up to eight paid holidays per benefit year)
• Transit spending account
• Paid sick leave under applicable state or local plan

Pay

Pay: $53–$60/hour – depending on experience.

Schedule

Hybrid work schedule – 3 days in office, 2 remote.