Product Specialist: Platform

About the role

Product Specialists are the at-scale interface between product, the market, and go-to-market teams. They combine deep product expertise, market and segment fluency, competitive intelligence, and customer insight to support at-scale go-to-market motions globally.

Responsibilities

• Own the maintaining of deep, current knowledge of assigned product(s), roadmap, integrations, and constraints
• Maintain deep, current knowledge of assigned products, including core workflows, configurations, integrations, and limitations
• Stay aligned with product roadmaps, release plans, and technical dependencies
• Translate product capabilities into clear, accurate guidance for GTM and customer-facing teams
• Identify common customer misunderstandings, friction points, and misconfigurations at scale
• Act as a trusted escalation point for complex product questions that require synthesis across teams
• Own the understanding of customer needs, buying context, regulatory considerations, trends, and product positioning within assigned segment/region
• Track trends, regulatory considerations, and emerging needs relevant to assigned segments or regions
• Understand how customers evaluate, adopt, and derive value from the product over time
• Provide segment-informed input to GTM motions, enablement, and lifecycle initiatives
• Serve as a thought leader by presenting sessions and participating in panels at industry conferences and events (not demo booth support)
• Own the kickstarting of product-led customer marketing via usage analytics, in-product insights, and feedback (i.e., Pendo)
• Monitor product usage and adoption trends and provide as strategy-guiding insights to GTM teams (using shared reporting tools with Product Management)
• Identify activation gaps and success patterns
• Partner with PMM/Marketing on insight-driven campaigns
• Own the maintenance of deep, current knowledge of assigned product(s), roadmap, integrations, and constraints
• Own the understanding of customer needs, market context, and segment dynamics
• Support enablement, PMM, and Knowledge Management teams with product insight, demos, and narratives
• Provide deep product insight to inform enablement programs, sales motions, and GTM strategies
• Partner with Product Marketing and Enablement to translate product capabilities into clear, accurate narratives for internal audiences
• Ensure GTM materials reflect current product functionality, roadmap context, and competitive realities
• Contribute product, market, and customer insight to enablement initiatives without owning messaging or positioning
• Act as a subject-matter expert for at-scale enablement efforts, including trainings, webinars, and internal programs
• Own the understanding of customer needs, market context, and segment dynamics
• Support discovery, feedback programs, and adoption analysis at scale
• Surface insights that inform activation, adoption, and customer marketing initiatives
• Support the development of product demos, walkthroughs, and technical explanations used across GTM teams
• Support beta programs, launches, releases, and sunsets by providing customer and market context
• Translate R&D intent into customer-facing implications, risks, and adoption considerations
• Support feedback loops from self-testing, GTM teams, and customers back into Product and Engineering

Requirements

• Proven experience in a product-focused, customer-facing role such as Product Specialist, Product Marketing, Product Management, Solutions Consulting/Engineering, Customer Success, or similar
• Demonstrated ability to develop deep expertise in software products and clearly explain functionality, value, and tradeoffs to diverse audiences
• Strong understanding of customer needs, market context, and segment dynamics
• Experience supporting go-to-market motions at scale through enablement, insights, or product advocacy
• Experience collaborating with Product Management and Engineering to support product launches, releases, or lifecycle initiatives
• Strong analytical and problem-solving skills, with the ability to connect data, insights, and customer feedback to actionable outcomes
• Ability to influence and build alignment across teams without direct authority

Qualifications

• Proven experience in a product-focused, customer-facing role such as Product Specialist, Product Marketing, Product Management, Solutions Consulting/Engineering, Customer Success, or similar
• Demonstrated ability to develop deep expertise in software products and clearly explain functionality, value, and tradeoffs to diverse audiences
• Strong understanding of customer needs, market context, and segment dynamics
• Experience supporting go-to-market motions at scale through enablement, insights, or product advocacy
• Experience collaborating with Product Management and Engineering to support product launches, releases, or lifecycle initiatives
• Strong analytical and problem-solving skills, with the ability to connect data, insights, and customer feedback to actionable outcomes
• Ability to influence and build alignment across teams without direct authority

Skills

• Deep product expertise
• Market and segment fluency
• Competitive intelligence
• Customer insight
• Go-to-market motion support
• Customer needs understanding
• Market context and segment dynamics
• Collaboration with Product Management and Engineering
• Analytics and problem-solving skills
• Influence and alignment building

Benefits

Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

Flexible work culture.

Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

Comprehensive wellness programs and mental health support.

Learning and development resources, including professional development tools and tuition reimbursement, to support your growth.

The technology and tools you need to do your best work.

Motivosity employee recognition program.

A culture rooted in inclusivity, support, and meaningful connection.

Pay

$85K - $112K

Schedule

Full-time