Product Portfolio Manager

About the role

The Product Portfolio Manager will report to the Director, Product Portfolio and will be based in Lakeville, MN. This role is part of the Fireplace Business Unit, which focuses on advancing fireplace technology and design.

Responsibilities

• Utilize market research to understand consumer and builder needs, identify market trends, and analyze the competitive landscape to inform product development and drive marketing strategies
• Develop and refine product positioning and messaging to differentiate from competitors
• Execute Go-to-Market strategies for new product launches and feature updates
• Provide sales teams with the necessary tools, training, and information to effectively sell the product
• Develop and partner cross-functionally to execute product launch strategy and tactics. Leads the communications kick-off and strategy meetings for product launches
• Plan and manage marketing campaigns to increase product awareness and adoption
• Evaluate product performance and marketing strategies, adjusting based on data-driven insights
• Work closely with product development, sales, marketing, and other teams to ensure alignment and successful execution of product launches and Go-to-Market strategies
• Execute both short-term and long-term product roadmaps while optimizing a multi-branded product portfolio
• Oversee the entire lifecycle of your product category, from ideation to launch to end-of-life
• Keep teams aware of changes to your category of products
• Participate in RCIs or other process improvement opportunities, as needed

Qualifications

• Bachelor’s degree in Marketing, Product Management, Business Administration, or Communications field or an equivalent combination of education and experience
• 8 or more years of executing go-to-market strategies and new product commercialization
• Consumer goods, home, or building products industry experience; Hearth industry experience preferred
• Experience with project management tools and methodologies
• Travel as needed to customer locations and events (35% or less)

Preferred Qualifications

• Consumer/Builder focused: Deep understanding of consumer and builder needs with the ability to provide clear and effective product solutions for your category
• Proven experience in planning and executing go-to-market strategies for new product launches
• Excellent verbal and written communication skills to effectively convey product value propositions and messaging including public speaking skills
• Strong ability to analyze market trends, consumer/builder feedback, and sales data to inform and refine marketing strategies
• In-depth understanding of product positioning, competitive market positioning and marketing strategies
• Skilled in engaging with cross-functional teams, including Sales, Marketing and Product Development to ensure successful product launches
• Ability to see the “big picture” and think both long-term and short-term to develop actionable and well-defined strategic marketing plans for your product category

Benefits

This position may be eligible for a range of benefits including Medical, Dental & Vision Insurance, Health Savings Account, Disability Benefits, Life Insurance, Paid Time Off and Holidays, and Retirement Benefits. The Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, disability, protected veteran status, or other characteristics protected by law.