Product Owner, Video Product Lifecycle Management and Innovation

Key Responsibilities

• Define the Future Roadmap: Own and articulate the long-term strategic roadmap for Cogeco’s video and content product portfolio, ensuring offerings are competitive, scalable, and aligned with market trends.
• Integrated Go-to-Market Strategy: Develop and champion a comprehensive 360-degree marketing and communication strategy for the video portfolio, ensuring a consistent and compelling message across all customer touchpoints.
• Product Simplification & Harmonization: Drive the strategy to simplify product delivery processes and harmonize video offerings across all regions, including our Breezeline video products in the US market, to reduce operational complexity.
• Business Outcome Ownership: Define and track success metrics for the video product line, focusing on Content Monetization, Service Delivery Quality, Lifetime Value, and marketing campaign ROI.
• Market Intelligence: Conduct continuous research on emerging video technologies, features, competitive benchmarking, and customer behavior to ensure Cogeco maintains a premier market position.

Product & Content Execution and Lifecycle Management

• End-to-End Lifecycle Leadership: Lead the prioritization and management of the product backlog, focusing on the entire lifecycle—from initial product definition and launch to performance maintenance and eventual sunsetting.
• Delivery Optimization: Partner with Engineering and Operations to streamline the technical delivery of video services, ensuring customers experience it with minimal friction.
• Feature Definition: Translate high-level business requirements into detailed user stories and technical specifications for video product features, including programming tiers and hardware.
• Content Partnership Strategy: Assess partnership (linear, OTT, etc.) opportunities to foster business growth, enhance co-marketing efforts, and optimize customer satisfaction (NPS).
• Cross-Functional Execution: Collaborate closely with Marketing, Sales, Video Operations, and Procurement to ensure the product roadmap is commercially aligned and supported by robust, multi-channel marketing plans.

Scope and Stakeholder Management

• Ecosystem Integration: Manage the integration of video products into Cogeco’s broader ecosystem, ensuring consistent performance and management capabilities across customer touchpoints.
• Performance Liaison: Act as the primary interface between technical squads and business stakeholders to communicate product health, delivery timelines, and roadmap progression.
• Executive Reporting: Serve as the subject matter expert for executive leadership, providing data-driven insights to justify strategic investments in the video product category.

Performance and Optimization

• Product Health Monitoring: Define and analyze metrics related to video product performance, including provisioning success rates, speed/reliability benchmarks, and customer churn related to product quality.
• Continuous Improvement: Use data and customer feedback to identify "pain points" in the video product experience, prioritizing roadmap items that improve stability and simplify the user experience.

Qualifications & Requirements

• Bachelor’s degree in a relevant field.
• Minimum 7 years of expertise in product management or a related professional discipline.
• Proven experience working within an Agile Squad, with an understanding of backlog refinement and user story creation, an asset.