Product Mgr - Bag

About Us

BW Converting is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries. Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

About the Role

The Product Line Manager – Bag is responsible for the overall strategy, lifecycle management, and financial performance of BW Converting's Bag product portfolio, including the Hudson-Sharp brand. Reporting to the Senior Director of Product Management & Strategic Marketing, this role leads product strategy from market analysis and product development through commercialization and ongoing portfolio optimization. The Product Line Manager partners cross-functionally with Engineering, Sales, Marketing, Operations, and Supply Chain to drive profitable growth, increase market share, and deliver innovative customer-focused solutions.

Responsibilities

• Develop and execute product lifecycle and multi-generation product strategies.
• Lead new product development (NPD), product launches, and portfolio management initiatives.
• Analyze market trends, customer needs, and competitive activity to identify growth opportunities.
• Develop go-to-market strategies, product positioning, pricing, and sales enablement tools.
• Drive revenue growth, profitability, market share, and product vitality goals.
• Partner with Sales, Marketing, Engineering, and Operations to execute strategic initiatives.
• Manage product line forecasting, pricing, and P&L performance.
• Build strong relationships with customers, channel partners, and key stakeholders while serving as the voice of the customer.

Qualifications

• Bachelor's degree in Business, Engineering, Marketing, or related field.
• 5+ years of Product Management or Product Development experience in capital equipment or industrial manufacturing.
• Proven success launching new products and managing product portfolios.
• Strong financial, strategic, and analytical skills with P&L experience.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Flexible packaging or bag/pouch industry experience preferred.
• Ability to travel internationally.

Core Competencies

• Product Strategy & Lifecycle Management
• Market Analysis & Customer Insights
• New Product Development
• Go-to-Market Strategy
• Financial & Commercial Acumen
• Cross-Functional Leadership
• Strategic Thinking
• Customer Focus
• Innovation
• Continuous Improvement