Product Marketing Strategist

About the role

US Conec is seeking a Product Marketing Strategist to help shape and communicate the value of our innovative connectivity solutions across global markets and industries. This role serves as a key link between Product Line Management and Marketing Communications, translating complex technologies into compelling customer-focused messaging while collaborating with cross-functional teams to drive product awareness, engagement, and growth.

Responsibilities

• Partner with Product Managers, engineers, and subject matter experts to understand product strategies, technologies, applications, customer needs, and competitive advantages.
• Develop differentiated product positioning, value propositions, key messaging, and storytelling frameworks that support business and marketing objectives.
• Support marketing strategies for new product launches, existing product portfolios, integrated campaigns, and thought leadership initiatives.
• Create clear, compelling, and technically accurate content for websites, sales tools, presentations, videos, social media, advertising, trade shows, and other marketing channels.
• Develop campaign concepts, creative briefs, and content strategies to support coordinated multi-channel marketing efforts.
• Collaborate with marketing leadership to ensure product messaging aligns with US Conec’s corporate brand, market position, and communication strategies.
• Conduct market research, competitive analysis, and industry monitoring to identify trends, opportunities, and messaging gaps.
• Partner with Product Managers and marketing leadership to establish priorities for trade shows, product demonstrations, and industry events.
• Manage product-related trade show displays from planning through execution, coordinating with internal teams and external partners to ensure readiness and accuracy.
• Drive multiple projects simultaneously while managing timelines, stakeholders, vendors, budgets, and deliverables.
• Support additional product marketing and strategic marketing initiatives as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Engineering, or a related field.
• 2+ years of experience in product marketing, technical marketing, marketing communications, content strategy, or a related discipline.
• Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical concepts for diverse audiences.
• Strong understanding of product positioning, value propositions, audience segmentation, and integrated marketing strategies.
• Ability to collaborate effectively with engineers, Product Managers, and technical subject matter experts.
• Strong project management, organizational, and multitasking skills.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, and Teams).
• Ability to manage cross-functional initiatives from concept through execution.
• Ability to travel occasionally as business needs require.

Qualifications

• Experience in a technical, engineering-focused, manufacturing, industrial, telecommunications, or B2B environment.
• Experience supporting product launches, integrated marketing campaigns, and go-to-market strategies.
• Knowledge of competitive analysis, market research, and customer insights methodologies.
• Experience developing content for digital marketing, social media, advertising, and trade show programs.
• Familiarity with content management systems (CMS), project management platforms, and ERP systems.
• Experience coordinating product demonstrations, trade show exhibits, or industry events.
• Understanding of fiber optic connectivity, telecommunications, or related technology markets.

Benefits

• Competitive salary with performance-based bonus potential
• 4 weeks of PTO plus paid holidays
• Comprehensive medical, dental, and vision coverage
• 401(k) with employer match
• A collaborative culture focused on innovation and continuous improvement
• Opportunities for career growth within a global technology leader