Product Marketing Specialist (Change Management)

About the role

Product Marketing Specialist, Change Management – 12 to 18 month contract, 40 hours/week, 100% remote with some travel required. Partnering with a global investment management firm undergoing a large‑scale transformation of its data and operating model after an enterprise platform implementation. The role focuses on driving adoption, alignment, and behavioral change across the organization, sitting at the intersection of product marketing, internal communications, and change management.

Responsibilities

• Lead change management and adoption strategies tied to enterprise platform transformation
• Drive stakeholder alignment across cross‑functional teams and leadership
• Develop and execute internal communications strategies (email campaigns, content hubs, messaging frameworks)
• Translate complex technical concepts into clear, compelling storytelling for internal audiences
• Design and deliver training, enablement materials, and adoption programs
• Create internal‑facing assets including messaging frameworks & narratives, training materials & playbooks, internal campaigns & content (SharePoint, blogs, newsletters), roadmaps, dashboards, and reporting visuals
• Partner closely with product, engineering, and business teams to ensure consistent positioning and engagement

Requirements

• 10+ years of experience in Product Marketing, Product Management, or a related field
• Proven ability to operate in a consultative, stakeholder‑facing role
• Exceptional communication and storytelling skills (written and verbal)
• Experience influencing cross‑functional teams and senior leadership
• Background in SaaS, data platforms, or technology‑driven environments

Qualifications

• Experience in Change Management or Organizational Transformation
• Strong track record driving adoption of new tools, platforms, or processes
• Experience with internal communications strategy and content ecosystems

Skills

• Exposure to financial services, asset management, or fintech