Product Marketing, Senior Market Research Manager

About the role

As a Senior Market Research Manager at LegalZoom, you will join the Product Marketing team. Your responsibilities include defining market research priorities, managing both ongoing and ad hoc research studies, leading customer journey and persona research, and conducting competitive intelligence studies.

Responsibilities

• Define market research priorities and proactively address key business decisions
• Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis, and presenting results
• Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations
• Drive customer journey and persona research to inform marketing and product strategy
• Conduct competitive intelligence studies to assess market positioning and white space opportunities
• Own ongoing brand health, awareness, consideration, and claims research initiatives, translating findings into actionable recommendations that strengthen brand positioning and drive business growth
• Manage relationships with external research vendors and consultants
• Oversee budgets and timelines for both ad hoc and ongoing research initiatives
• Be the voice of the customer in strategy development, informing critical decisions with data and insights
• Work cross-functionally to get the right insights to the right people at the right time
• Lead the development and adoption of agentic research workflows to scale insight generation, automate operational processes, enhance research efficiency, and increase the strategic impact of marketing insights across the organization

Requirements

• 8-10+ years of experience in client-side market research, with at least 3-5 years in the software/technology sector
• Ability to identify and apply the right research approach, with a mix of primary and secondary research techniques, both in-house and through external partners
• Proven ability to lead large-scale research projects with minimal oversight
• Deep knowledge of both qualitative and quantitative research methodologies
• Strong analytical skills and ability to interpret data to make informed decisions and recommendations, including but not limited to descriptive statistics, formulas, pivot tables, stat testing, cluster analysis and modeling
• Excellent communication skills and ability to present data and insights to internal stakeholders
• Experience in any of the following: Customer segmentation, Qualtrics or similar survey programming software, SPSS or similar analytical software, moderating focus groups / customer interviews, Brand Health Tracking, ThoughtSpot, Amplitude, Tableau or similar first-party data platforms, a variety of research experience, including quant/qual, across industries/organizations, client / agency-side, etc.

Qualifications

• Able to identify and apply the right research approach, with a mix of primary and secondary research techniques, both in-house and through external partners
• Proven ability to lead large-scale research projects with minimal oversight
• Deep knowledge of both qualitative and quantitative research methodologies
• Strong analytical skills and ability to interpret data to make informed decisions and recommendations, including but not limited to descriptive statistics, formulas, pivot tables, stat testing, cluster analysis and modeling
• Excellent communication skills and ability to present data and insights to internal stakeholders
• Experience in any of the following: Customer segmentation, Qualtrics or similar survey programming software, SPSS or similar analytical software, moderating focus groups / customer interviews, Brand Health Tracking, ThoughtSpot, Amplitude, Tableau or similar first-party data platforms, a variety of research experience, including quant/qual, across industries/organizations, client / agency-side, etc.

Skills

• Data analysis
• Cross-functional communication
• Project and vendor management
• Market research
• Research methodology
• Customer journey and persona research
• Competitive intelligence
• Brand health tracking
• First-party data platform administration
• Workflow optimization
• AI integration
• Data visualization
• Slide design

Benefits

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Short-Term/Long-Term Disability Insurance
Plus other wellness benefits to include: Fertility, Mental Health, One Medical

Pay

The salary range for this role is ($144,000-$162,000). Actual compensation offered will depend on several factors, including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs.

Schedule

This hybrid position will work remotely as well as onsite in our Austin, TX, Sherman Oaks, CA, or Mountain View, CA office. Candidates in Los Angeles are preferred.