Product Marketing, New Verticals - F500

About Clay

Our mission is to help organizations turn any growth idea into reality. We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage.

Some Things To Know About Us
Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack. Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more. All employees can work for free with world-class coaches who specialize in creativity, management, and more.

Product Marketing, New Verticals - F500 @ Clay

We're seeking a Product Marketer to build Clay's playbook for landing and expanding within Fortune 500 accounts. This is a 0-1 role: there's no existing playbook and no proven motion — your mandate is to find out how big this opportunity actually is and prove it out by 2027.

• Support active deals directly with same-day or next-day turnaround on decks, one-pagers, and other sales assets.
• Move from bespoke to repeatable by building the first-call deck (verticalized or general) and other foundational assets the team can run without you.
• Improve the sales process itself, increasing win rates, and designing the right proof-of-concept structure for Fortune 500 buying cycles (average deal close time today is ~133 days).
• Shift from deal support to strategy by building the penetration strategy, multi-threading approach, and long-term revenue plan for this segment, including land-and-expand.
• Work closely with Sales to package Clay for direct prospects, design the buying process, not just the pitch, and help shape sales process, POC structure, and win-rate improvements as the motion matures.
• Build a long-term penetration strategy moving from deal-by-deal support to a durable multi-threading and account-penetration strategy.
• Create reusable frameworks rather than over-optimizing for any single account.
• Integrate AI tools to automate routine tasks and make your work more effective.

What You'll Do

• Develop the positioning, use cases, and assets that help Clay land and expand within Fortune 500 accounts.
• Communicate ROI in customer language by building positioning and assets tightly aligned with the outcomes Fortune 500 buyers actually care about.
• Work hand-in-hand with the sales team supporting this segment to package Clay for direct prospects.
• Design the buying process, not just the pitch, and help shape sales process, POC structure, and win-rate improvements as the motion matures.
• Build a long-term penetration strategy moving from deal-by-deal support to a durable multi-threading and account-penetration strategy.
• Create reusable, not bespoke frameworks.
• Partner with Product and Sales to close gaps and address product-market fit imperfections.

What You'll Bring

• 5+ years of professional experience, with 3+ years in product marketing.
• Demonstrated 0 → 1 experience standing up a new industry, business unit, or persona.
• Experience in Fortune 500 sales or marketing — you understand how large enterprises evaluate, buy, and roll out new tools.
• Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about.
• Strong visual design craft — you can tell a story visually in slides and ship a great one-pager.
• Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in an enterprise buying context.
• Comfortable operating with imperfect product-market fit, and able to partner with EPD and Sales to close gaps.
• Willingness to be hands-on and in the weeds early — this role starts in the trenches before it becomes strategic.