Product Marketing Manager - Tech, AWS Marketing

About the role

The AI agent era is here, and you'll help define how enterprises build with it. Amazon Bedrock and AgentCore are how the world's largest organizations are building AI-native applications and autonomous agents. This is one of the fastest-growing product areas in AWS history, and we need a Product Marketing Manager - Tech who can help shape the narrative and drive launches that land with technical audiences. In this role, you'll work at the intersection of product and storytelling. You'll translate complex AI capabilities into clear, compelling positioning, execute launches that reach developers and architects, and develop the content strategies that build adoption. You'll collaborate closely with product managers, engineers, and field teams across a portfolio that includes Amazon Bedrock, Amazon Bedrock AgentCore, and Strands Agents (our open-source agent SDK), learning quickly and contributing meaningfully from day one. This is a high-growth role on a team with direct access to AWS leadership and a front-row seat to the most consequential platform shift since cloud itself.

Why this role

• Front-row seat to one of the fastest-moving product areas in AWS: agentic AI is redefining how software gets built
• Mentorship from senior marketers and direct collaboration with product GMs and engineering leaders who value marketing as a strategic function
• Growing visibility: opportunities to contribute to re:Invent content, analyst briefings, and customer engagements
• Real ownership: you'll own launches and positioning for specific products, not just execute tasks handed to you
• A team culture that rewards bold thinking, intellectual curiosity, and a bias for action

Responsibilities

• Own positioning and launch execution for specific capabilities within the Bedrock/AgentCore portfolio, from messaging development through launch day and post-launch iteration
• Translate complex architectures into customer value: create technical narratives, blogs, demos, and reference content that help builders understand when and how to use agents vs. other AI patterns
• Contribute to product strategy by gathering and synthesizing signals from customer conversations, competitive intelligence, analyst feedback, and usage data
• Develop expertise in your product area and represent it in field enablement sessions, customer conversations, and internal reviews
• Drive adoption with technical audiences: develop and execute content strategies that reach developers, architects, and technical decision-makers through the channels they trust
• Partner cross-functionally with product management, developer relations, solutions architecture, and sales to support aligned GTM motions

About the team

AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Qualifications

Basic Qualifications

• Bachelor's degree in a relevant field or equivalent work experience
• Experience working cross functionally with tech teams
• 3+ years in product marketing, technical marketing, developer relations, or product management for technical/infrastructure products
• Demonstrated ability to create technical content (blogs, presentations, demos, whitepapers) for developer or technical buyer audiences

Preferred Qualifications

• Experience presenting to both technical and non-technical executive audiences
• Experience marketing AI/ML, developer tools, or cloud infrastructure products
• Track record of contributing to successful product launches (launches you can point to and describe your role)
• Familiarity with the AI agent/agentic AI landscape (frameworks, orchestration patterns, tool use)
• Analytical mindset: you use data to inform positioning choices and measure launch effectiveness
• MBA or advanced technical degree

Benefits

Amazon offers comprehensive benefits including:

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans)
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave

Pay

The base salary range for this position is:

• USA, CA, Santa Clara: $130,500 - $176,000 USD annually
• USA, MA, Boston: $118,600 - $160,000 USD annually
• USA, VA, Arlington: $118,600 - $160,000 USD annually
• USA, WA, Seattle: $118,600 - $160,000 USD annually

Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.