Product Marketing Manager, Revenue

About the role

We’re looking for a strategic revenue product marketing manager to help shape how Linktree’s paid products are understood, experienced, and valued. This role will focus on building the external positioning and narrative of Linktree’s subscriptions, add-ons, and paid features, while partnering closely with growth and product teams to build internal frameworks for pricing and packaging decisions.

Responsibilities

• Build the external brand of Linktree’s paid products
• Evolve the positioning and messaging for Linktree’s subscription products, add-ons, and paid features across user segments and verticals, grounded in user research, behavioral data, and revenue insights.
• Bring clarity to what’s paid, what’s included, and why it’s worth it through thoughtful storytelling across pricing pages, in-product surfaces, CRM, and marketing channels.
• Build an “always-on” marketing strategy that feels consistent, intentional, and aligned with Linktree’s brand.
• Shape monetization strategy with growth and product teams
• Establish internal decision frameworks for add-on and emerging products alongside product, growth and revenue teams.
• As a creative and strategic partner to the growth product manager, help translate pricing and monetization strategy into user-facing narratives.
• Collaborate with product teams to shape how new features are introduced, framed, and understood within subscriptions or add-ons.
• Own in-product subscription and upsell storytelling
• Partner with product and data teams to identify target segments, use cases, and upgrade moments that drive conversion.
• Craft the language and framing of upsell moments to feel helpful, timely, and on-brand.
• Work with CRM, growth marketing, and paid teams to ensure upsell targeting and messaging is cohesive across channels.
• Lead the product marketing narrative for revenue-driving moments like Black Friday, Cyber Monday, and New Year campaigns.
• Define the audience story, value proposition, and creative direction across channels.
• Partner monetization storytelling
• Support internal sales and product teams with clear, compelling narratives for partner-led revenue opportunities.
• Ensure partner offerings are positioned clearly within the broader paid ecosystem.
• Cross-functional clarity and consistency
• Be a steward of clarity across the paid product ecosystem, reducing confusion and fragmentation.
• Help internal teams align on the “why” behind paid decisions, even when execution lives cross functionally across the company.

Qualifications

• 5-8 years of experience in product marketing or related roles, ideally with consumer subscription or SaaS products.
• You’re both a strategic storyteller and operator, able to connect high-level brand value to detailed GTM execution.
• Experience working with metrics like conversion, retention, ARPU, and LTV.
• An analytical mindset with the ability to use insights and performance data to inform creative decisions.
• Comfort operating in ambiguity and shaping narratives for evolving products.

What You’ll Bring

Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $180,000-$190,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed.