Product Marketing Manager (PMM)

Key Responsibilities

• Manage the internal rollout of new product and feature releases, including messaging, timelines, and enablement materials.
• Collaborate with Marketing to translate product updates into blog posts, newsletters, webinars, videos, and other customer-facing communications.
• Develop consistent positioning and messaging frameworks for features and releases.
• Support product demos, webinars, and trade show presentations with clear, differentiated messaging.

Competitive & Market Analysis

• Conduct regular SWOT analyses of competitors (e.g., Elastic Suite, NuORDER, Shopify B2B, etc.).
• Track pricing, packaging, and feature developments to inform RepSpark’s roadmap and GTM positioning.
• Deliver quarterly “market pulse” reports with recommendations for product, sales, and marketing strategy.

Sales & Marketing Enablement

• Own and maintain RepSpark’s sales enablement toolkit — including battle cards, one-pagers, comparison sheets, and more.
• Train Sales and Customer Success on new features, differentiators, and objection handling.
• Partner with Marketing to produce product-driven content to train LLMs and power SEO, provide content for content campaigns, trade shows, paid advertising, and customer engagement.

Knowledge Base & Product Documentation

• Own the RepSpark Knowledge Base (KB), ensuring all product documentation, FAQs, and tutorials, videos, etc. are accurate, updated, and searchable.
• (Powered by TruPeer, a next-generation, AI-centric platform that will help you speed content delivery and make updates.)
• Partner with Account Managers, Customer Support, and Professional Services (ProServe) to identify KB article gaps and update existing content based on tickets, product updates, and customer feedback.
• Establish an editorial calendar for documentation updates aligned with product releases.
• Track article usage, deflection rates, and feedback to continuously improve content quality and accessibility.