Product Marketing Manager II, GTM Operations
About the role
As a Product Marketing Manager II, GTM Operations at AvidXchange, you will own the planning and execution behind the horizontal go-to-market, serving as the operational backbone that keeps launches on track, enablement current, research sharp, and reporting visible across the GTM organization. You will build and run the systems, programs, and frameworks that allow GTM Strategists to focus on strategy, while personally ensuring partner launches are executed with precision, enablement assets reflect what the field needs, and market intelligence informs every decision. This is a high impact, high visibility role for someone who thrives in ambiguity, takes ownership without being asked, and is motivated by building scalable programs that drive measurable partner and buyer growth. For the right person, it is an opportunity to develop deep GTM expertise at the center of one of the company's highest priority growth areas.
Responsibilities
- Launch Operations: Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows
- Go-to-Market: Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency.
- Market Research and Intelligence: Conduct TAM, SAM, and SOM research for partner and buyer solutions to inform GTM strategy and ICP development, while supporting competitive intelligence gathering across the partner and buyer landscape and synthesizing findings into actionable summaries for GTM Strategists and leadership.
- Cross-Functional Collaboration: Serve as the primary execution resource for the Buyer and Partner GTM Strategists, translating strategic priorities into organized and delivered work while maintaining cross-functional alignment on messaging, positioning, and goals across Sales, Enablement, Onboarding, Operations, and Partner teams through active participation in planning sessions and field meetings.
- Sales and Partner Enablement: Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need