Product Marketing Manager (II)

About the role

Our client is looking to hire a Product Marketing Manager (Event Production/Event Logistics) in New York, NY (Remote).

Pay

Pay Rate Range: $80–$109 per hour, depending on experience.

Responsibilities

• Lead the planning and execution of multi-format events, including receptions, roundtables, summits, forums, dinners, and booths.
• Own end-to-end event logistics from vendor sourcing and negotiation through on-site execution.
• Develop production timelines, workback plans, run-of-show documents, and floor plans.
• Manage day-to-day project deliverables and coordinate with internal stakeholders.
• Serve as the primary liaison with event production and creative agencies.
• Own event budgets, including planning, tracking, reconciliation, and cost control.
• Ensure events are delivered smoothly, on time, within budget, and aligned with business objectives.

Qualifications

• Strong experience in event production, event operations, experiential marketing, or corporate events.
• Excellent project management, vendor/agency management, and communication skills.
• Comfortable managing multiple events, stakeholders, timelines, and budgets in a fast-paced environment.

Product Marketing Responsibilities

• Participate in meetings to develop marketing plans for regional or functional marketing teams; study the overall portfolio and characteristics; prioritize marketing goals; and develop positioning plans to identify and engage the target audience.
• Champion and create psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating.
• Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs).
• Evaluate and analyze campaign performance for optimization; define channels for reaching and engaging users; and contribute to integrated channels to meet targets.
• Define research needs, scope, manage, or guide user research by leveraging internal and external research partners.
• Develop the framework for development and rollout of strategies for product marketing content across channels, with minimal guidance.
• Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, with minimal assistance.
• Validate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), with minimal assistance.
• Use comprehensive knowledge in the field to identify opportunities in the market landscape; collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
• Understand the product and target audience; develop the positioning of the product to users; bring the products to the market; and develop and execute the go-to-market plan and messages for new products and features.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies.
• Provide feedback to internal and external teams on improvement opportunities for user experience; manage and advocate for in-product user experience to resolve product issues; and promote user engagement.
• Develop product brand positioning, value propositions, and messaging strategy using voice and user insights; adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Create marketing content to ensure that positioning of the product is aligned with the product strategy; iterate the content and design along with cross-functional teams based on content standards, styles, and format; and collaborate with the production team to publish the final marketing content, with minimal assistance.
• Act as a junior expert on product(s) or feature(s) to partners across team(s) to provide input in the product and feature development process; conduct market analysis; and predict and provide insights on industry trends on product development and marketing.
• Create space in meetings, projects, events for everyone to collaborate and feel supported; role model, acknowledge, and empower inclusive behavior; provide constructive feedback on disrespectful, non-inclusive behavior; act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.

Minimum Role Qualifications

• Product positioning
• Consumer behavior
• Brand management
• Client/partner management/advising
• Situational leadership
• Campaign management
• Marketing briefs
• Industry knowledge
• Data analysis and synthesis
• Storytelling
• Go-to-market activities knowledge

Benefits

• Comprehensive healthcare coverage (medical, dental, and vision plans)
• Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
• 401(k) retirement savings
• Life & disability insurance
• Employee assistance program
• Legal support
• Pet insurance
• Employee discounts with preferred vendors