Product Marketing Manager (Hybrid)

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line – People, Profit, and Planet – by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change.

About the role

The Product Marketing Manager builds and manages the Nespresso USA B2B product portfolio (machines, accessories, and coffee) to elevate the brand, drive business growth, and deliver value to our consumers. This role plays a critical part in translating customer and channel insights into tangible actions—from innovation and pricing to go-to-market strategies. Additionally, this role supports the HQ team with the development and commercialization of future innovation. This is a hybrid role requiring 2 days onsite at Nespresso USA’s NYC Manhattan Herald Square office and the remainder remote.

Responsibilities

• Manage the creation and implementation of comprehensive product launch plans (distribution, pricing, communications, etc.) that drive the long-term success and growth of the B2B portfolio.
• Lead cross-functional collaboration across marketing (messaging and campaign deployment), Supply Chain (forecasting and distribution), and commercial teams (merchandising, end-to-end customer experience) to drive product launches.
• Represent Marketing in monthly and annual business planning meetings that shape portfolio priorities and launch timelines.
• Manage the annual launch calendar and lead the product launch strategy, including overseeing the end-to-end launch process, product messaging, measuring defined metrics, and benchmarking performance (internal and external).
• Ensure execution of plans; define and monitor product performance and continuously improve product positioning, content, and channels.
• Serve as the primary liaison between the US Market and the Global Innovation team. Translate local market needs, category trends, and the competitive landscape into clear recommendations for the global roadmap to drive US relevance and success.
• Identify, size, and prioritize whitespace opportunities for the US B2B business using customer-driven insights. Conduct market research to validate recommendations and sharpen positioning.
• Define winning go-to-market fundamentals for innovation launches in alignment with US strategic priorities, including value proposition, key differentiation, positioning, and launch approach.
• Build forecasts for new items by leveraging local market signals, customer inputs, and trend data to pressure-test assumptions and support launch planning.
• Manage the B2B Product portfolio strategy and positioning across machines, coffee, and accessories. Ensure alignment with brand objectives, customer needs, and evolving market expectations.
• Lead pricing strategy and architecture for the B2B portfolio, including price ladders, margin targets, and promo guardrails to drive profitable growth.
• Drive portfolio and SKU optimization through continuous review and rationalization decisions grounded in performance and strategic roles.
• Lead US commercialization strategy for launches, defining value proposition, differentiation, positioning, naming architecture, and readiness milestones (including claims and merchandising/packaging requirements where applicable).
• Partner with Global Product marketing teams to ensure US market insights are considered and addressed in portfolio design.
• Collaborate with the sales team to shape the channel and distribution strategy in the market.
• Manage an annual budget for all relevant projects/initiatives.

Requirements

• Bachelor’s Degree is strongly preferred with a focus in Engineering, Marketing, Business, or related fields.
• At least 5 years of Brand Management or Marketing experience required.
• 3+ years of experience in business analysis preferred.
• Self-starter with the ability to work independently.
• Ability to rally a cross-functional team behind a common objective.
• Ability to distill complex ideas into presentations for senior management.
• Experience managing complex platforms/operations/processes preferred.
• Travel required (10%).

Pay

The approximate pay range for this position is $155,000 to $175,000. Final compensation may vary based on factors including but not limited to knowledge, skills, abilities, and geographic location.

Benefits

• Performance-based incentives and a competitive total rewards package, including a 401k with company match and healthcare coverage.
• Broad range of other benefits, which may vary depending on the position.