Product Marketing Manager - Finance

The Impact You Will Make

• Builds and defends value-based pricing and a standard program menu for the Finance vertical.
• Develops product descriptions, positioning, and pitch assets tailored to personal-finance advertisers.
• Productizes and packages the vertical’s Sponsorship, IAB Display, and Distribution offerings.
• Keeps one-pagers, talk tracks, rate cards, and case studies current.
• Packages complex offerings into clear, defensible rate cards, one-pagers, and pitch decks.
• Partners with Partner Strategy and Business Development to answer RFPs from the menu.
• Owns delivery against partner commitments and stays accountable to the outcome.
• Produces standardized partner reporting and QBR support that turns delivery into case studies and into renewed and expanded partner spend.

What You Bring

• Excellent communication skills (written and verbal).
• Strong analytical and problem-solving skills, including rate-card construction, value-based pricing, and net-revenue measurement.
• Ability to package complex offerings into clear, defensible rate cards, one-pagers, and pitch decks.
• Ability to operate across multiple revenue products (Sponsorships, IAB Display, Distribution) within a single vertical and a shared partner constituency.
• Comfort positioning to personal-finance advertisers, whose buying criteria differ from other categories.
• Time management skills with a proven ability to manage concurrent productization workstreams.
• Ability to analyze and identify trends across audience, partner, and competitive data.

Education and Experience

• 5+ years of experience in product marketing, media sales, or revenue-side go-to-market.
• Working knowledge of digital media measurement (impressions, clicks, conversions) and at least one B2B2C revenue model (sponsorships, programmatic/IAB display, or distribution).

Preferred Experience

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• Background in personal finance, fintech, or financial-services advertising markets.
• Direct experience packaging editorial or content sponsorships (publisher-, agency-, or platform-side).
• Working knowledge of Google Ad Manager (GAM), IAB standards, and the direct-sold display ecosystem.
• Experience with distribution or syndication deal structuring.
• Experience productizing owned-audience media products for external sale.